John Steinbeck's novel Cannery Row - Look at them Essay

John Steinbeck's novel Cannery Row - Look at them - Essay Example The novel explains the grassroots realities of life, in its positive and negative aspects, its glory and meanness and the Doc’s character is penned by the author to highlight the complexity of this philosophy. Steinbeck observes, the inhabitants are, "whores, pimps, gamblers, and sons of bitches," by which he meant everybody. Had the man looked through another peephole he might have said, "Saints and angels and martyrs and holy men," and he would have meant the same thing (1). Doc is a man of scientific approach, but at the same time, he is interested in enjoying the luxuries of day to day life. He is not the one to chase the perfect disciplines in life, but is willing to carry on happily with the available levels of discipline. The readers first see him leaving his Western Biological Laboratory for purchasing five quarts of beer. He is not interested to tread the beaten and routine tracks of life and exhibits defiance towards the vested interests that take control of the soci ety and his approach is evident in his suggested â€Å"method for getting revenge on a bank if anyone should ever want to: `Rent a safety deposit box, then deposit in it one fresh salmon and go away for six months.† (15)Thus Doc is an individual who accepts and lauds the contradictory facets of life and his Western Biological is a kind of experimental laboratory for the living things as per their levels of progression. A true philosopher (the realized soul) knows the past, present and the future and they are one with the, the great leveler of humankind, the Time. They are unaffected by the day to day agitations, ups and downs occurring in the world outside. The author compares Mack and the boys, the ordinary folks, to such philosophers as they have the capacity to survive in this world of pluralities and pairs of opposites, like happiness and sorrow, light and darkness etc. There are others, the simple types of people, to whom ignorance is bliss and they also remain happy, li ke philosophers, in all circumstances. The intelligent, successful and competitive people remain upset always; their mind is full of agitations over the business and secular challenges they face and the author categorizes them as men with â€Å" bad stomachs and bad souls†(142) but Mack and the boys are fit physically and mentally. They are carefree people, eat what they like, and do what they wish. They are free in every sense of the term. Steinbeck is a master in depicting the lives of the ordinary people and their perspective of life. Such people do not have the predefined goals in life and craze for aggrandizement of wealth; they just live life. Even though they live different types of life, their trials and miseries of life are of different categories and grades, yet there exists the common thread that binds them all. Their minds are not small, their behaviors and motives are great. Steinbeck has understanding and sympathy for the poor and the common people. His love for the lowest strata of the society, the economically poor, and his admiration for the nobility of human existence, can be observed throughout the novel. This reflection of Doc reveals the inside working of the mind of Steinbeck: â€Å"It has always seemed strange to me† said Doc. â€Å"The things we admire in men, kindness, generosity, openness, honesty, understanding, and feeling are the concomitants of failure in our system. And those traits that we detest, sharpness, greed, acquisitiveness, meanness, egotism, and self-interest are traits of success. And while men admire the quality of the first they love the produce of the second.† (143)Steinbeck is able to read the minds of his common characters well, the delineation, dialogue and situation building is

Management of Organisation Essay Example for Free

Management of Organisation Essay Change management may be defined as the planning, initiation, realization, control and the stabilization of change processes both at the corporate and personal level. Change usually may occur at the strategic level of the organization or involve the personal development of the personnel. Change is a powerful force which is often resisted by most individuals whether it occurs at the corporate or personal level. Despite the resistance, change is a good thing. In fact it is a . livelihood of business in any organization. This is so because any possible failure to see and adjust to change may lead to a spiral downward fall that may lead to reduced efficiency, productivity, band productivity. Therefore the effects of change on personalities need to be resolved effectively but the change process must go on. At no point should the change process should be stopped because of its effects on the human component of the organization (Burke, 2002: pp. 55-7). Change may be described by a number of adjectives such as confusing, fulfilling, challenging, liberating, disorienting, empowering frustrating etc depending on the magnitude of the impact it has on an individual. Employees will always view change negatively. They have a negative perception and attitude towards change. The negative attitude of employees toward change is as a result of their fear of losing their jobs, positions, statuses social security and fear of the resulting higher workload. The employees may or may not be justified to view change that way but generally, the effects of change on employees are negative but the interests of the organization should always remain higher than those of personalities. Even those who survive retrenchment that comes with change will still view change negatively because of two reasons. First, they feel guilty because retaining their jobs makes others jobless and second, the high workload that is likely to come with the change. The remnants can only be willing to the resulting workload if they are given a pay rise. These emotions that result from change may put considerable stress on the changing organization. The stress though is short-lived and after some time the employees tend to forget and move on (Kaufman,1995: p. 12). Based on the employees general view of change, implementation of change in an organization, division, department, project etc may not be easy but the management need to be strong to see the organization through the change process. There will always be casualties of change. Change should start with the managers. It is often said that leadership is a message. Whatever the manager says or doesn’t say is a message. Therefore the message needs to be clear, consistent and repetitive. This is so because it takes time for people to hear, understand and believe the change carrying message especially if they don’t like what they hear. It is human nature to resist change and this is precisely the reason why they should be prepared beforehand. Prior communication may make the transition exciting or at least satisfactory. Change implementation is a foursome affair. First, there is need for the establishment and maintenance of the organization’s vision. When you know where you are going it is rare that you can get lost. Second, there is need to establish and maintain a realistic business plan which ought to be in sync with the vision. Third, communication needs to come in time to pass the synchronized organizational vision and business plan to the organization’s personnel. Finally, there is need for action so as to put into practice what has been communicated in the bid to exercise what is in the business plan which is in sync with the organization’s ultimate vision. Successful implementation of change can thus be seen to be represented by the following equation: Leadership + Vision + Communication + Action = Successful Change. The actions need to be measured and evaluated with the results being compared and deliberated upon. It is common knowledge that what gets measured gets done and anything rewarded gets repeated over and over again (Spector etal, 2007: pp. 156-8). Change can be discerned through finding out what people out there say about the organization. What is the organizational ranking out there? Does the organization need to do something to gain a competitive edge in the market? All these questions test the inevitability of change. Another way involves the challenging of all the organization’s products, services and policies in a bid to question their relevance to the present corporate, personal and market context. It is through questioning that you get to understand when change is necessary, how it can be communicated and implemented and how can the favourable results of the change on the organization’s performance measured. Change is often expensive especially when it involves technology. Technology changes fast and thus if any organization that needs to adapt needs to learn rapidly so as to keep up with the pace. Change is often triggered fro without the organization. Linkspan for instance needs to improve technology to keep up with the changing technology. The effect of technology in market enhancement can no longer be ignored. Further, most people have become technology oriented and are likely to choose a service provider who is technologically compliant that the one who is still struggling with indecision whether to embrace technology or not (Martel,1986: pp 45-54). As stated earlier, the first step in the implementation of change is the detailed review of the organization’s vision. Linkspan management needs to question the direction they are taking whether they are in line with the company’s vision. I believe that any company will have its vision focussing somewhere close to having an advantageous edge in the market. No organization sets a vision to make losses. The target is always making huge profits that will lead to the expansion of the organization. Once the vision has been internalized, the management needs to ask itself one very important question; is the intended change necessary? If so, how is the change likely to supplement the organization’s efficiency and performance? Is the change in sync with Linkspan’s ultimate vision, objectives and goals? Once all these issues are established, then it should be officially declared that the change is inevitable and the reasons warranting the change. These reasons and the inevitability of the change need to be recorded. The next step will be an in-depth study on how the change is likely to affect both the strategic corporate and personal components of Linkspan. Study how the change is going to affect the market, the employees, the organization’s expenditure and income, the shareholders, the customers etc. In short measure and evaluate the effects of the change on every party. Once the measurement and evaluation of the effects of the change has been made, it is necessary to carry out the speculation of the cost of the change. The speculation must factor the costs of employee layoffs, the cost of pay increments for those that remain based on the skills that they will be trained on and the market rates, the cost of training and professional development processes, the cost of the technological component of the change such as the new cranes, integrated bridge systems, autopilot, refurbishments, the cost of other loading and unloading equipment updates etc. In general, the full cost of the change process need to be speculated and this needs the involvement of professionals to carry out the speculations in each sector of the change. These professional speculators need time to carry out a detailed research. Once they have all submitted there reports i. e. he personnel pay rise and lay off speculation report ( featuring effects of the change on each class of employees rating them from the most affected to the least affected by the change, the number of personnel to be laid off, and those to be retained, lay off packages based on positions of employees, pay rise for the remaining staff based on additional training and responsibilities, criteria for the layoff and retention process and its legality and the time frame for the layoffs) , the technological investment plan report (featuring the cost of the new technology equipment and the labour for the installation of new and overhaul of the old technology, refurbishments etc, the best service provider and their charges and the time the process is likely to take), projection report on how the change is likely to add the company’s profitability and efficiency and how it is likely to enhance the company’s market position. This should feature a comparative approach where the major competitors are studied and analyzed to determine the market advantage the change is likely to offer the organization (Drucker,1995: pp. 96-103). Once all the reports have been submitted, the management of Linkspan need to take time, study them and the recommendations and thus determine the total cost, legality and time span of the change process. The company’s capability of funding and sustaining the change process shall also need to be evaluated to establish a conclusive decision of whether to carry out the change or not. If the decision is yes then the management needs to go ahead and start communicating the lurking change to all the stakeholders. As stated earlier, the communication needs to be repetitive consistent and above all very clear. After a blanket communication, the specific phase of communication phase follows. This phase involves communication of the change effects to specific groups of personnel. Start with the most hit and tell them the possible effects the change is likely to have on them. The company’s plan to compensate them, train them, motivate them e. g. through pay rise etc. Give each group time to respond and let the emotions run. Change is emotional. The management needs to be keen to give convincing reasons for the inevitability of the change. State that the company’s interests are higher than any personality. State examples of other companies that have done so and the legality of the process based on the reports. Note the acceptance or denial of the layoff or pay rise packages and consider the victims proposals offered immediately or later. They might not offer the proposals immediately because the message may still be devastating especially for those to be laid off. There is need for professional counselling to enhance speed acceptance of the change process. Remember to communicate to these employees the time span of the change process to enable them feature this into their personal financial, social or even psychological schedules (Sanderson, 1995: pp. 178-190). The end of communication to all stake holders marks another session of review of all the recommendations with a committee whose members are drawn from each division of the organization harmonizing the paperwork of the change process and briefing all the stake holders of the status of the change process. The committee has the mandate of identifying the changes noted between the reports recommendations and the actual status. Harmony is then established through deliberative meetings between the management and the affected parties. The committee has to be time conscious because agreements may take time to be reached and in case agreements are not forthcoming, the management should exercise its discretionary powers (Beitler, 2006: pp. 156-9). The review ushers in the actual implementations at the expiry of the notice offered. Actions should be carried out in such a way that the organizations activities don’t grind into a halt. For example, the layoff needs strategy. Do not yet layoff personnel required before the change process is over. Start with those that are not needed immediately the change implementations start. The refurbishments and fitting of the technological equipment should start with tendering process considering the service providers recommended in the report. Consider their quotations and compare with those quoted in the reports. Consider the quality even though it is still important for the process to be cost effective quality inclusive. The tender winner needs to start working immediately. The winner needs to understand that link span need not stop operations and thus should work within the schedule given by Linkspan. The carriers need to be refurbished and fitted with the technological equipments in shifts say maybe four at a time (Spruyt, 1990: pp 200-7). Those employees belonging to the first batch of the carriers that need to be laid off, trained etc need to be subjected to the appropriate exercise as their carriers get to be worked on. After all the batches have been worked on, then Linkspan needs to communicate to the customers for the second time the completion of the upgrading process. For the second time because it is necessary that they are alerted first before the upgrading of the carriers (through a press release) about the limited services to be rendered due to the lurking upgrading. Launch the new fleet and newly trained and new packages together with a farewell party for those laid off. It is important to consider a possible increment of prices of the new services to be offered and if tenable, then communicate them at the launching party and later through a press release The workability of the change needs to be reviewed from time to time say annually. This is specifically important as a way of noting the parts of the process that are not working and the possible remedial measures to be taken. Remember that, always, the most successful companies thrive on change and Linkspan need not be an exception.

Electronics Global Strategy In Emerging Markets Marketing Essay

Electronics Global Strategy In Emerging Markets Marketing Essay In 1947, LG was born as the Lak Hui Chemical Industrial Co. by Mr. In-hwoi Koo for manufacturing cosmetic creams. After that, the company produced radios, TVs, refrigerators, washing machines, and air conditioners as Goldstar Co. (currently LG Electronics) in 1958. The LG group was a merger of 2 Korean companies, Lucky and Goldstar; the current LG brand name was acronym from the name of these companies. With more than 82.000 employees and 110 subsidiaries and marketing units all over the world  [1]  , LG Electronics Inc. (LGE) was a successful company of Korean electronics that got the revenues of more than $43 billion  [2]  . Its products involve 4 strategic business units: Mobile communications, Digital appliance, Digital display, and Digital media such as CDMA handsets, DVD players, air conditioners, micro ovens, consumer electronics, and so on. In this report, we are going to discuss the key strengths of the Korean electronics industry during their formative years and how firms leverage these advantages to enter developed country markets. After that, the report mentions particularly about the strategic growths of LG Electronics to approach the emerging markets; and we are going to find out the commonalities across its strategies in the BRIC countries. Finally, the report will be ended with the points of learning that can be distilled from its success in emerging market and if these advantages help firms to compete in developed country or not. PART II Case Question 1 What were the key strengths of Korean electronics industry during the formative years? How did firms leverage these advantages to enter developed-country markets? During the formative years, almost Korea electronics is an Original Equipment Manufacturer such as Goldstar, Samsung, and Zenith; which received orders from global companies. This should bring them a lot of experiences on customer demand, the characteristic of markets, the customized products of some countries. The combination between innovate and education policy encouraged more students for technical education, the low-cost skills of Korean employees, the access of effective technology across all firms, the strongly development of technology in all country. Korea electronics companies can learn quickly knowledge, technologies, skills from Europe, US, Japan because government allows these foreign firms become joint venture with domestic firms. For example: LG Hitachi, Deawoo GE, Samsung Sanyo, so on. Besides that, government also focused on most sectors of Electronic industry of country, so they supported so much to develop this industry. Foreign investment was supported to develop the intermediate parts and component industry, while prohibiting foreign investment in companies producing finished goods. Korean firm with letters of credit for exports automatically received access to preferential loans. Export companies were exempted from various indirect taxes and received tax breaks for depreciation and tariff payments; they also had access to duty-free imports of capital goods. Government helped to encourage firm creating their local RD. With the developing and investment of technology, some firms stared to export their products by their own logo, not as OEM anymore like LG and Samsung. Because they were OEM of some global markets, so they already had the reference of consumers and global standards. After that, with many supporting of government, they had their manpower supplying with skills and abilities from university. Government has the tax breaks for depreciation and tariff payments for exporting companies. And the RD department had enough experience to recognize the market and give the best solution for company. As the Glodstar product lines, LGE established a central RD to develop and manufacture color TV (CTVs), VCRs and computers. PART III Case Question 2 Were there any distinct patterns in terms of the companys approach to emerging markets? Trace the commonalities across its strategies in the BRIC countries. Brazil Brazil is a country in South America wide more than 8.5 million km2, rich in mineral resources, population 190 million people with diverse cultures. Brazil is the leading economy in Latin America, ranking 10th in the world. Brazil chooses the path of economic model: fast growth with the advantage that fast economy flourishes, the growth rate in average income is very high. Besides that, government has some regulations to promote investors such as preferential tax rates, land subsidies in country, especially in some underdeveloped rainforest region. With these advantages, LG began attacking the Brazilian market in the mid-1990s. But during that time, Brazil also faced a lot of difficulties. Because their economic model is fast growth, so it also makes unequal economic, political; social increasingly fierce; the quality of life is not considered. At the late 1990s, almost global companies had to exit the market because of very high import tariffs, significant competition from the gray goods market, very low brand awareness. Inflation rate increased with high speed, local currency became unstable, exchange rates started to plummet with increasing levels of uncertainty. LG decided to make a long-term strategy, and also expanded their brand name in India. They had 2 factories in Manaus and Taubate to produce their products, this strategy made Brazil as a regional manufacturing hub to serve South America and US markets. LG also let Brazilian government know that they are a credibility partner in term of national growth by join with government to combat the problem of the rampant smuggling of gray market goods. Everybody knows that Brazil is a country passionate about soccer, Brazilian live for football. So LG had one strategy to reach millions of football fans sponsored a football club in Sao Paulo that most popular among the top clubs in the country  [3]  . By providing official uniforms with the LG logo for Sao Paulo club, LG get the instant brand recognition and fixed image in consumer. India LG began in 1993 as a form of joint venture with a consumer products company named Bestavision. They chose the Goldstar line of products to distribute in India. Since the government allowed foreign companies set up their own firms without local partnership, and the business of LG and Bestavision failed, LG decided to launch LGE India Ltd. (LGEIL) in 1997 with their own wholly owned subsidiaries in India. There were many challenges that LG had to overcome like: low brand awareness about LG brand name; LG was one of the last MNCs entered in India; high import duty of government; price sensitiveness of the Indian consumer and competitors. Following the global strategy, LG still entered and focused on the rural market. Because there are a lot of competition from local and global players in urban market; big population of rural market but also large untapped; etc. There is 1 year for them to set up manufacturing operations in Greater Noida to manufacture televisions, washing machine, etc. to over some the high import rate cost. At the first time, LG created an RD teams by local employees to customizing its products lines to meet local needs. It helped LG distribute their existing products and also customizing the new unique characteristic of products that matched the consumers expectations. This is an important resolution for LG to achieve both objectives: marketing and produce. LG had differentiated its product using technology and health care system like golden eye technology of CTVS, health air system for air conditionals, so on. They focus on emphasizing good-quality products, with prime technology and network. For customized products, they did not cut prices in manufacture existing product lines, but they decided to built new version with less material cost and also catch the needs of consumers. They kept the engineered quality of the appliances and focused on value engineering and design to manufacture at the lower cost. Such as microwave ovens with cooking menu including 77 kinds of Indian dishes  [4]  , television is displayed by 10 regional languages, washing machine with sari cycle, and so on. It helped LGEIL have all levels of consumers, especially low-class consumers, because company served exactly the need of them high quality but not expensive products. The price range of the products of LG India is quite reasonable and affordable so as to make it easier for every class of people to go for it thereby increasing the consumer level. For example, the price of Sampoorna reduces from 9000 to 5050. This shows R D team has worked very well and complete their tasks, it helps the production of LG reasonable based on deep understanding of Indias cultural and linguistic diversity. LG Company invested and created the distribution network encompassing with 65 Remote Area Offices, 60 central area offices, near to 4.000 access points in all areas, and they also had their online channel lgezbuy.com to provide information of products, comparison of prices and qualities across geographic, accept the individuals buyers. These regional distribution networks helped LG E to penetrate the B, C and D markets faster and wider. http://htmlimg3.scribdassets.com/6q46i2mohe5bi0w/images/14-631b49b1d4/000.png As same activity in Brazil, LG started sponsoring to catch more customers. LG became the largest single sponsor of cricket in the world, although they came from a country where cricket was not played. It immediately attacked to millions of cricket fans in this country and prelude to the success of the cricket-game TV set lines. LG also brought their products to 4 capitals of Indian cricket team for endorsing. Another strategy for other field of India, LGEIL promoted their products by Indians leading film stars. This is considered the largest film producer in the world by number of films produced annually and the number of tickets sold at cinemas, it has its owned name Bollywood to describe the effective to local consumers. After that, LG had another long-term strategy in trying to care about the social welfares in India initiatives. It created a friendly look to the company, people knew that company really did not just trading on their own country, but also cares for their lives. They subsidized the primary school education and books for children, built a village school. While most of employees of company in India were local people, they provided medical clinics for the health care strategy to employees as well as the local community. Also there were some basic levels, but LG shown that their corporation social responsible done well. As mentioned above, LGEIL put local employees staffed as the main labor force in their manufacturing. With the local employees, company could get great resource of engineering and design skills. LG Indias purposing is satisfying the needs of its consumers not only in the domestic market but all across the globe. Company is trying to make India as their training hub for global strategy. The company had begun rotating some of these managers into positions in third countries in the middles east and Africa. This is one of advantages of LG to acquire a leading position by providing fast and innovative techniques on their products. They always create new products with the best technology possible. Russia LG first entered Russia for the purpose to sale products; they imported goods manufactured from other countries and sale in Russia. Not the same as Brazil and India, LG operated themselves in and around the city of Moscow, and they just focused on Goldstar brand. LG set up an RD center and regional office in St. Petersburg for their first strategy. Till Russian engineers were known for their ability and skills in technology, company looked for talent employees to support their global employees. LG promoted their reputation by opening LG brand shops, retail channels with LG brand portfolio, culture marketing events such as LG festivals, cooking events, and so on. 1998, Russia was affected by the severe economic crisis; it made Russia faced the debt moratorium problem. This was the time LG shown their long-term strategy and loyal attitude to all Russian local and government. The more they pushed the mode of operation to dominate the market dropped; they enhance the image with consumers through the sponsorship of events, more carefully to the requirements for each market. These activities created a foundation for their premium strategy and image to local. In 2005, government allowed company to use the Narodnaya Marka logo for their products. This is an important event for LG officially recognized as a national brand, the successful of foreign company of their localization strategy. China In this market, LG first reason for entering china is lower-cost production, and they spent a lot of time to understand the local market conditions and assessing the feasibility to be successful. Since LG Electronics established its local subsidiary in Huizhou in 1992, the LG Groups 12 subsidiaries have come to manage some 34 local companies, including 22 manufacturers. LG Electronics took the top position in the Chinese domestic market in the area of TV export, CD-Rom drivers, washing machine, and air conditioners during that time because of their advantages of technological prowess and the marketability of their products. In china, they used the new strategy as a bipolar strategy a strategy offer high value-added digital home appliances to the high income earners living in the coastal areas, and low-priced household electronically appliances to general households living in the interior. China is a great resource for operating a business. With many advantages such as low labor cost, low material cost, government regulations, geographic proximity to Korea market, 16 corporate entities of LG were built in the country which focused on manufacture Plasma TV, white goods, and important research, development in 2006. LG expanded their brand to set up a manufacturing network to serve countries such as Russia and US. As 98% off employees were local Chinese and RD center, this is a smart strategy of LG in case of localization in China. For their promoting image, LG initiated an I love china campaign and passed out free sanitary masks to local citizens during the SARS crisis in China. This activity really effected to customers while others competitors tried to rundown their business. LG also well done with their Corporation Social Responsibility by launching schools, offering scholarships to economically disadvantaged students, sponsoring a touting cultural festival that would bring traditional Chinese cultural experiences to small towns and villages, founding a hospital program to provide surgical treatment to children with cleft palates. Common strategy across BRIC At the first time, LG Electronics always put up their local manufacturer and RD team with local employees to understand the need and characteristic of each market. They depend on these researches and created some specification for local. Such as in India, most of consumers require on cheap price of products, but still have the same quality of international; LGEIL decided to produce the television with a smaller screen size and scaled-down sound system. They did not forget to serve the high-end products to all markets. This is really the big success of their RD activities. They are supporting global strategy by looking for talent local employees, meaning they localize with a purpose for global market. And with local operation, they can save much of manufactured products such as materials, employees, etc. Second thing for their global strategy is they always established their brand name on rural market, where avoid the competition of those large corporations around the world. This is one unique strategy of LG because they focus on lower-class consumers and appropriate way to satisfy consumers in cheap prices but still benefit. The population of rural areas is always greater many times than urban areas. In 2007, LG Electronics reached the $2 billion marks in revenues in India; this is a good result for their strategy. By recruiting the local employees, LG E knew well about the characteristic of their consumers and this is an advantage to attack them. The company is always looking for talent employees to train them as a global standard. LG E did sponsors to the passionate of the country, such as cricket game in India, football in Brazil. Otherwise, they had good corporation social responsibility that shown local and government their loyalty. All strategies of LG E in BRIC countries are long-term commitment; this make LG has a different position compare with other operations. LG still tries to overcome all the barriers if they believe that a market is really profitable. PART IV Case Question 3 What are critical points of learning that can be distilled from its success in emerging market? How these advantages are leveraged to compete in developed countries? Are there advantages transferable? By some successful experiences of LG in BRIC countries, LG brought to people the strategy to run well an operation in emerging market. Some of their success experiences are do sponsorship, event to create an image to customers; they always had their RD team to customization their product to satisfy the markets based on localization. They still kept the global standard on their product lines and put it into new products for each market. By this way, their brand name will have the image of globalization and also get benefit for customized products. And LG focused on rural market and they know that major population of BRIC countries is poor, so they give what the customers want low price. In case of operate in developed country, LG can also use this strategy to attack their customers, but its harder. Because in developed countries, there are many sponsorship and activities daily, if their marketing strategy is not unique, LG can get many difficult to compete with others like Sony, Phil lip, etc. Foreign businesses always focus on 2 things: outsourcing and marketing when enter a country. LG really did 2 things above in BRIC countries because they built their own factories, using local people, manufacture products on their factory in each country. They produce their customized products and sale them. But maybe this strategy will not work in developed country, because of the highly cost rates. The purpose for building their outsourcing is reducing the cost, but in developed country, the cost for these activities is very expensive. There will be better for them if they just do marketing and sale activities in developed country. Other thing is their distribution network. They expanded their brand name by a lot of retail channel, offices to most areas of each country. They also can save the cost for import, export, transfer, and quickly accessible to consumers. This will be the prepare strategy before LG enter a developed country. PART V References Career LG. (n.d.). Retrieved 11 24, 2010, from LG Electronics Inc.: http://www.lg.com/global/about-lg/careers/faq.jsp Corporate infomation. (n.d.). Retrieved November 20, 2010, from LG Electronics Inc.: http://www.lg.com/africa_en/about-lg/corporate-info/global-sports-sponsorship/sao-paulo-football-club.jsp Grand Finale Of LGS MALLIKA E Kitchen 2010. (n.d.). Retrieved November 24, 2010, from Food and Nightlife: http://www.foodandnightlife.com/content/grand-finale-of-lg-s-mallika-e-kitchen-2010 LG Record sales and products. (2010, 1 28). Retrieved 11 19, 2010, from Consumer Lifestyle News: http://www.cln-online.org/index.php?option=com_contentview=articleid=511:lgprofitscatid=40:industryItemid=135 LOUIS VUITTON IN INDIA Table of Contents Louis Vuitton Background Introduction 24 Case Question 1 Why do people buy luxury goods? 25 Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? 28 Case Question 3 What are the external factors kindering the purchase of luxury goods in a country like India? 30 Case Question 4 Why do luxury goods marketers form retail clusters? 33 Case Question 5 Why do certain luxury brands look for store locations in luxury hotels? 35 Case Question 6 How does a luxury mall work for luxury goods marketers? 37 Conclusion 39 References 40 PART I INTRODUCTION Louis Vuitton, a French fashion house officially founded in 1854, is the worlds leading of high-end fashion brand in international fashion industry. The well-known label is LV monogram which is featured on most products ranging from luxury trunks to leather goods is also as a way to deter counterfeiters. Founder of LV first launched a small leather shop in 1821 with the original products specialized in crafting fine leather luggage ware. But since recognized the demand among prestigious travelers who wanted premium steamer bags, flat cases, and weekend bags, the namesake designer, Louis Vuitton, gradually grew into a brand that offered deluxe travel goods. Back then, as successfully in establishing LV initial reputation, LV expanded the assortment to include carry-on-bags, toiletry cases, small trunks, jewelry boxes, and eventually luxury watches. Today, over one hundred and fifty year brand Louis Vuitton has been spread throughout Europe as the fashion icon of the most exquisite sy mbol. In this particular case study, we are going to discuss the reason why people purchase luxury goods, especially is LV; and how the dichotomy between a high-end product and a low-income economy to be reconciled. Then, the report will be continued with the external factors that hindering the purchase of luxury goods in India, culture typically. After that, mentioned more in international marketing, we are going to find out the reason why luxury goods marketers form retail clusters, why certain luxury goods look for store locations in luxury hotel. And finally, the report will be ended with the way of a luxury mall work for luxury goods marketers. PART II Case Question 1 Why do people buy luxury goods? Nowadays, when the world becomes globalization, there are no more barriers in the integration process of every country. Therefore, people are entitled to purchase and use global products made by international companies. Not the same as consumer goods or necessity goods, luxury goods are cyclical and correlate with GDP in specific regions, often exaggerating the up- and down-swings; in boom times, consumers demand tends to grow faster than the growth of economies (as measured by GDP)  [5]  . More precisely, luxury goods are goods for which demand is not related to income. Basically, there are three main factors that lead people by luxury goods. Especially in todays consumer-driven economy, people spend proportionately less on basic necessities and more on things based upon emotion and desire. Firstly, they buy luxury good because of its superior functionality and quality. Most of them were old because of hard working time period, so they were wealthy enough that willing to pay premium for products that had enduring value. They usually conducted extensive pre-purchase research, then making logical decisions rather than emotional or impulsive. This action highlighted the messages of product quality. And that message were information-intensive appealed to them. Consisting of connoisseurs, this category was the largest. Secondly, they are people who perceive luxury products as a reward. They saw these products as status symbols which make the personal statement that they had arrived. Highly driven, they were motivated by a desire to be successful, eager to showcase their success to others. They also were keen on appearing lavish or hedonistic. They wanted to make seemingly smart decisions that demonstrated the importance of their purchase while not leaving them open to social criticism of any kind. Thirdly, this is the smallest and consisted of younger consumers, with a higher proportion of males than the other categories. They saw luxury products as a means of self-indulgence. They enjoyed luxury products for their feel-good factor. They were emotional in their purchase decisions and were not concerned with product longevity or its enduring value. Particularly, in India, people who buy luxury goods fall into the second category. As we know, maharajahs are the most wealthy and powerful in India in the late 19th century. They are the one who prefer everything luxury to showcase their positions as great king. It was the ongoing orders from Indian royal families, among other wealthy customers, that had helps Louis Vuitton survive the Great Depression of the 1920s  [6]  .After that, although the changes in 1971, these maharajahs lost their traditional hold in post-independent India and their riches with the abolition of annual financial grants from federal government, many of them became entrepreneurs; but accidentally, the new generation of customers for LV was formed in India including start-up owners of myriad new businesses, professional CEOs in their thirties and early forties, non-resident Indian, small and medium retailers, big-brand franchisees, Bollywood actors and closet spenders. This new generation of customers coul d be the third category of who purchase luxury goods. They are new and not too many of them are really rich, but they still purchase LV as the feel good factor. Hence, they are very essential in long-term strategic development in Indian market. PART III Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? India, throughout history, has been a land of extremes and known for the indulgence of its opulent classes  [7]  . Typically, there are more than 600 maharajahs existed that time. They are truly powerful and wealthy enough to be considered as great king. As a positive result, most of global brands were looking India as a market with long-term potential whereby there are high demands of luxury goods from Indian royal families, so does Louis Vuitton. Until now, almost luxury brands are still survived in Indian market despite of global economic crisis. Clearly evidences are the Indian market has increased a significant percent of consumption this year when customers are more interested in walking into the outlets and, importantly, buying rather than just looking. Besides that, India is known as a low-income economy, but there are really have several wealthy people who are superior to the average population. Since Louis Vuitton made an important observation that the rich in India were flying to London, Dubai, Singapore, New York, and Paris to shop because there were noting available in India for them to buy  [8]  , the company has articulated the clear long-term goals in India that is open store in every Indian city so that the wealthy class can buy the needed items right in their home country. The World Wealth Report 2005-06, published by Merrill Lynch and Capgemini, put the number of dollar millionaires in India at 83,000 in 2005. The report also said that India recorded the worlds second fastest growth in the number of HNW individuals, 19.3 per cent in 2005  [9]  . Thus, we can easily realize the potential market of Indian consumers purchasing power. Currently, due to the capitalist mind set and growing young population, India offers to luxury brands favorable advantages such as more wealthy people, increasing awareness, increasing consumerism, and greater supply of luxury goods. Firstly, luxury product companies strategizing their entry into India were primarily targeting high-net-worth individuals because they are those with a million dollars or more in liquid financial assets. They are the largest category of spending on luxury goods as the number of them as well as their demand increased. Secondly, India young generation is now travelling abroad more than before, thus, the foreigner brand awareness is also increasing. The more they go out of the country, the more they exposure with international brands, especially luxury brands. Then, the demand of these kinds of global brands is increased in India but domestic market can not satisfy their demand. That is the reason helps luxury goods generally and Louis Vuitton particularly still existed and developed gradually in this market. Thirdly, there are also an increased numbers in consumption of non-essential items. The world is getting globalization day by day; the demand of human is not only the needs but also the wants, so that their life becomes more convenient and sophisticated. They dont afraid of giving a large amount of money to spend on a luxury product that it is worth for and satisfied their wants. Of course, there is no more guilt feeling associated with spending on luxury nowadays. Finally, together with the boom of expanding global, luxury brands opened more and more outlets in as many countries as possible, including India. Generally, in the world of opposition, this dichotomy entirely can be reconciled. PART IV Case Question 3 What are the external factors hindering the purchase of luxury goods in a country like India? Depend on several conditions of each country; the factors that are hindering the purchase of luxury goods are various. In this particular case study, we are finding out the external factors in Indian market. Advertising platform: Nowadays, Advertising is a service to the community  [10]  . It is usually revealled the latest fashions and the new popular novelties on the market. Therefore, the effect of adverting to the community is essential. Advertising has the power of persuade and influence consumer. Advertising has short-term power (conveying new information, building awareness, enhancing credibility, etc.) and long-term power (conveying brand image, attaching emotional values to the brand, building positive reputation, etc.)  [11]  . Actually, there is lack of advertising platform in Indian market. No famous magazines or newspapers are found in India at that time. Hence, LV als

Technology In Our Society :: essays research papers

Technology In Our Society No doubt, technology is increasingly important in the modern world. It is amazing how fast technology has been developed. Nearly every major advance was invented in the last century. These invention are always planned for a positive result, however the negative effects often do not become apparent until after the event. These effects will be deal in the following paragraphs with related materials. The text, "Whose Life is it Anyway?", by Brian Clark, has clearly illustrated that with the development of medical technology, people can now have a better quality of life. Moreover, many lives which normally would not survive without the advance in medical treatment can now be artificially prolonged. The central character, Ken Harrison, who becomes a quadriplegic after a car accident, has met this situation. Nevertheless, it is cruel to ask him to face this life if he does not desire to. He can no longer sculpt, run, move, kiss or have any form of sexual fulfillment. Obviously, his normal life has drifted away. The tendency to sustain people's lives, just because the technology is available, is intolerance under certain circumstances. It is the individual patient who must make a decision about whether to keep himself alive. "What is the point of prolonging a person's biological life if it is obtained at the cost of a serious assault on that person's liberty?" There is probably no simple answer for this question. Any patient's decision should be respected, not based on the fact of all available technologies. This medical technology has the potential for both good and bad results. However, it is very important in today's society. "Insurance in the Genes" is a piece of valuable material which explores another area in the technological field. Nowadays, genetic engineering essentially plays an important role. Genetic testing can predict a person's biological use-by date, forecasting everything from heart attacks to breast cancer. People can therefore have a basic concept of their health situation and prevent what is going to happen if technology allows them to know this beforehand. "Up until now, only 50 genetic tests have been developed to detect diseases. But within a decade, there will be tests for 5000 diseases." It is a remarkable increase. In the near future, hopefully, genetic testing will be employed to reveal potential health risks. It is a positive effect of technology in the modern world. Another useful source for the effects of technology in our world is the documentary. On 23 April 1996, SBS broadcasted a film entitled "Weapon: A Battle for Humanity". It recorded that landmines and laser weapons are devils.

Gender Role and Highest Public Office Essay

â€Å"Today there is no field where the women have not shown their worth. From holding highest public office in bureaucracy to holding highest political position, the women have shouldered all kinds of responsibilities with grand success. A lot of change has taken place, in their position in this man dominated society. With this gradual transition from household life to working women the sufferings of women have increased manifold. † During ancient days women have been adored and worshipped as goddesses. Our country itself is called ‘Mother Land’ in utter contrast to the fatherland of the West. In ancient period, several women occupied distinguished positions in society and played very important role. Maitreyi, Lilawati, Gargi, Katyayani, are some of the unforgettable names which can neither wither nor become absolute. The women have been adored since time immemorial as virtues incarnates. Saraswati is called the ‘Goddess of learning’; Parvati, the Goddess of Chastity; Lakshmi, the Goddess of Wealth; Durga Kali, the goddess of Power and Energy. Manu, the great scholar said â€Å"Where women are worshipped there the deities are pleased†. The women were the centre and foundation of the social and cultural life of the family. Home was the women’s sphere of activity. ‘Men make houses and women make homes’ is the traditional belief. The duties of woman were just contained to bring up the children, and caring every family member with her loving and amiable, characteristics which she naturally owes. It was the traditional faith that man is for thy field and woman for the home. With the political emancipation of India, the women of free India ushered into a new role. Today the women enjoy equality of status, equality of opportunity with men. She became financially independent and economically sound, she became the major decision maker, and she became the policy maker in various new fields. She ventured into outer field, but the traditional views about her role as home maker, about! Her so called sacred duties of Mother, Sister, Wife, are still kept on demanding on her the women are divided between her official work and home duties. Her duties start from early in the morning with many responsibilities on her shoulder before going to office, like preparing breakfast, lunch, getting kids ready for school etc. During office hours she has to work equally or say more sincerely than her male counterparts. She has to fulfill her duties at home even after office homes. Her pathetic position, working at home as well as at office, is not admired, even by her husband or mother-in-law or father-in-law. The support and cooperation if extended by her husband in household; work is at his sole desertion. Husband is free to take excuses of over burdened work pressure of official exigencies, but wife is expected to be found fresh and amiable all the time. The men consider the household work as sole responsibility of the women. He considers working at home below his dignity and if he does something it is done as per his wish and convenience. The working atmosphere in the offices, particularly, for the women is also not so congenial. Most of the male counterpart treat the woman an easy scope goat for fulfilling their sexual desires. The incident of intentional touching, double meaning dialogues, unwarranted comments, piercing in her private affairs are some of the common examples which create lot of irritation and make the women unnecessarily defensive. The incidents of one sider sexual advancement by the boss, staring at her body parts, alluring her with quick promotion in return, are generally to be faced by a working woman. With women entering into new fields, she become more vulnerable to the dangers like eve-teasing, sexual advancement, transfers, etc. The women can only explain to have frights and hardships experienced by her while working in office. In the present male dominated, patriarchal society, people find it difficult to accept the women as independent personality. In addition to these hardships, the women are bound to play the traditional role of child bearing and child rearing. She can’t desist from her role as a mother and as a wife. So while performing these natural roles, sometimes she had to be out of office for a long period which causes adverse effects on her career, though not openly but in reality. One more peculiar problem, a woman faces while keeping the children with her, in case when her husband is transferred out of town,  ·and she is unable to shift being a working woman, as the children prefer to stay with mother. Now she has to play the role of both the parents and her duties are tribled. The problems of a career women are endless and peculiar and differ from place to place, office to office, and person to person. In this fast changing world, particularly the role being accepted and played by the women, the analysis is but necessary to find a suitable balance in order to save the career women from their ever increasing hardships. It has become irrelevant to talk that traditional role played by the women, was a better course. The woman has her own personality, more confident, financially ndependent, accepting any kind of challenge, can no longer remain under the illogical dominance of man, but at the same time she suffers a lot mentally and physically divided between home and office. The situation demands effective measures to protect the working women in her official environment from the lust and greed of male bosses and colleagues. There is an urgent need to make new amendments to provide extra legal teeth to IPC Section 292 (Sale of obscene books), Section 293 (Sale of obscene objects to young), and Section 294 (obscene acts and songs) and to the indecent representation of women (prohibition) Act 1986 and other laws. Educational serials and programme must be launched to educate the society through audio and visual media, so that the women could feel safe in her office and live peacefully with dignity. Unless man’s attitude towards woman changes any kind of law, however, strict and stringent may be, cannot change the conditions of working women in our society. Our society had been a male dominated society; the changes are gradually being digested. With necessity of time absences of joint families the financial independence of women are making the male absorb the change slowly but gradually. The actions initiated by the government against the eve-teasing, sexual harassment of working women, have also brought a lot off avourable change in the life of working women. In spite of all the hardships being faced by the working women, it must be noted that women have fought a great battle and are still fighting at their own against the fright and hardships faced by them and got remarkable success in every field of life.

Tennessee University Offers Online MBA program Essays

Tennessee University Offers Online MBA program Essays Tennessee University Offers Online MBA program Essay Tennessee University Offers Online MBA program Essay Essay Topic: Toefl Tennessee University in Chattanooga, a public university, has online MBA programs and the deadline for applying is progressing. Tennessee University records all of the online classes and archives them for further use. The Association to Advance Collegiate Schools of Business represents the gold standards of accreditation for business schools and the online MBA program at Tennessee University is accredited by it. The online business graduate program at Tennessee University was founded in the academic year 2013-2014. The registration deadline is progressing so if you think on applying for this program, you should do that as soon as possible. The application deadline is the same for in-state US residents and out-of-state international students. The director of admissions is Bonny Clark and the telephone number for more information on admissions is 423 425 4667. Tennessee University awards MBAs and the degree can be earned online. The recommended Internet speed for this online MBA program is Cable Internet speed. There is an instructor who will respond to any calls and he/she is available 24 hours. The part-time tuition for this online business graduate program at Tennessee University for in-state US residents is $700 and the part-time tuition for out-of-state international students is $744. As mentioned above, the deadline for applying for this online program is in progress and the notifications for admission start arriving from November 1st. It is possible for the university to deny the application of some applicants that are qualified for the program. It is important to note that the university accepts admissions from people who live abroad. Also, the program is not an SOC member and it does not offer DANTES courses. For applying, an application essay is required and the tests that are required are GMAT or GRE. Applicants must have 2 letters of recommendation and 2 letters of recommendation coming from their professional contacts. Also, the applicant must have work experience in the business area and an undergraduate degree from a business-related field. Undergraduate coursework is not required. Besides GRE and GMAT, international students have to take a TOEFL test as well and the minimum score they need for the paper-based test is 550 and for the Internet-based test the score they need is 79. The academic factors that are considered in the application process are the undergraduate institution the student comes from, the class rank and the undergraduate field of study the student has chosen. The undergraduate GPA, the test scores and the recommendation letters are very important and represent a deciding factor. From the non-academic factors, the most important are the application essay, the previous work experience the student has and the interest the applicant shows for this program. The interview is also a factor that is considered as well as the personal characteristics the applicant owns. Being a student of the generation is not a deciding factor for getting admitted for the program. Director of admissions at Tennessee University is Bonny Clark. The contact telephone for getting information about admissions and the application process is 423 425 4667.

Human resource management performance appraisal

Human resource management performance appraisal Introduction Performance appraisal is the process of evaluating the performance of employees within a certain time frame. The evaluator looks at the differences between the goals and the actual achievements of employees. This essay is on human resource performance appraisal.Advertising We will write a custom assessment sample on Human resource management performance appraisal specifically for you for only $16.05 $11/page Learn More The most suitable technique for evaluating secretary job The job description of the secretary is qualitative in nature. The secretary spends most of her time dealing with employees and clients. The secretary also maintains a filling system within the organization. The individual characteristics of a secretary are vital during the appraisal process. This is because her character will determine how she deals with fellow staff mates and customers at large. The secretary should also ensure that the work place is decent by maintaining high standards of cleanliness. The performance appraisal should focus on the characteristic of the secretary than any other performance parameter. The best performance appraisal to be used in evaluating the performance of a secretary is the graphical rating scale method. This approach concentrates on evaluating individual traits during the performance appraisal process. Employees are rated according to their traits. There is a remark space below each trait where the evaluator gives his comments on the employee. The secretary may be evaluated using several performance traits. A scale of approximately five levels appears after each performance trait. The evaluator ticks on one and gives the explanation below each trait. Some of the traits which the evaluator may look at include how the secretary understands her work, initiative and application, quality and volume of work. This is the best approach because the job description of the secretary is qualitative in nature. The graphical rat ing scale gives room for the evaluator to analyze the characteristics that relate to her work. It also gives room for the evaluator to give comments on each trait. This approach remains to be the best in evaluating the secretary’s job. Conclusion This essay focuses on human resource management performance appraisal. It starts by looking at the best appraisal method of evaluating the secretary’s job. The essay also designs a performance appraisal form using BARS. The appraisal form is of use in evaluation of a home appliance sales person. Performance appraisal is a vital activity that no forward looking organization can avoid.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More

10 Pairs of Similar-Looking Near Antonyms

10 Pairs of Similar-Looking Near Antonyms 10 Pairs of Similar-Looking Near Antonyms 10 Pairs of Similar-Looking Near Antonyms By Mark Nichol Many pairs of words, often but not always etymologically related, can be easily confused for each other though they mean almost the opposite. Distinguish carefully between these odd couples: Contemptible: deserving of contempt, or despicable (â€Å"Their effort to suddenly kiss up to her once she inherited money was contemptible.†) Contemptuous: demonstrating contempt (â€Å"His contemptuous dismissal of the idea was inexcusably rude.†) (Both words stem from the Latin contemnere, â€Å"to despise.†) Flare: a signal light or a similar literal or figurative eruption (The shipwrecked sailor fired a signal flare to attract attention from the passing vessel.†) Flair: talent, or style (â€Å"He’s shown a remarkable flair for the craft.†) (Flare has uncertain origin, but it is not likely related to flair, from the Latin fragrare â€Å"odor.†) Gourmet: an expert on, or one who appreciates the nuances of, food or drink (â€Å"His reputation as a gourmet rests on his familiarity with all the best restaurants.†) Gourmand: a person enthusiastic about good food and drink; glutton (â€Å"My neighbor the gourmand has pretensions of being knowledgeable about wine.†) (Gourmet is from the French grommet, â€Å"boy servant,† perhaps itself based on English groom; gourmand derives from the Middle French gourmant. In French, gourmand remains a close synonym of gourmet, with no negative connotation.) Incredible: inspiring disbelief, extraordinary (â€Å"The fact that she had survived the ordeal was incredible.†) Incredulous: disbelieving (â€Å"I looked at him with a gaze of incredulous wonder.†) (Both words are from the antonym of the Latin credibilis, â€Å"credible.†) Mantel: a shelf or supporting structure above a fireplace (â€Å"She approached the fireplace and placed the candelabra on the marble mantel.†) Mantle: a literal or figurative cloak, covering, or layer (â€Å"A mantle of authority lay on the chieftain’s broad shoulders.†) (Both words derive from the Latin mantellum.) Material: matter, or components (â€Å"She brushed up against an object covered with soft material.†) Materiel: supplies and equipment, especially used by a specific organization (â€Å"The army found itself running low on materiel as its supply lines were cut.†) (Both words come from the French materiel.) Ordinance: order or law, or established usage (â€Å"The ordinance went into effect on January 1.†) Ordnance: artillery, or weapon-related military supplies (â€Å"The fort was equipped with enough ordnance to withstand several regiments.†) (Both words stem from the Latin ordinare, to put into order.†) Temerity: recklessness (â€Å"My assistant had the temerity to suggest that I didn’t know how to do my job!†) Timidity: lacking in courage or boldness (â€Å"Her timidity about approaching him resulted in another missed opportunity.†) (Temerity is from the Latin temere, â€Å"blindly†; timidity derives from the Latin timere, â€Å"fear.†) Troop: a military unit or similar group (â€Å"The outnumbered troop retreated in the face of overwhelming firepower.†) Troupe: a theatrical group or other collection of entertainers (â€Å"Stratford was often visited by traveling troupes of professional actors.†) (The first word is a variant of the second, a Middle French word meaning â€Å"company† and related to the Germanic thorp, â€Å"village,† which survives in English place names as spelled or, more often, as thorpe.) Venal: mercenary, corrupt (â€Å"His approach to business is purely venal.†) Venial: forgivable, excusable (â€Å"I consider envy a venial sin.†) (Venal derives from Latin the venum, â€Å"sale†; venial comes from the Latin venia, â€Å"pardon.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Handy Expressions About HandsHow to Punctuate Descriptions of ColorsContinue and "Continue on"

DIABETES Essay Example | Topics and Well Written Essays - 1250 words

DIABETES - Essay Example Further complications associated with diabetes include kidney disease, blindness, and the threat of amputations. This health concern currently affects about 16 million people in the United States with an estimated five million of those unaware of their condition. These numbers increase every year along with the rising costs associated with health care provisions. This discussion examines what diabetes is, the lifestyle and genetic risk factors of the disease and its potential health consequences. It will also discuss preventative measures as well as proper diet and care for those afflicted with the disease. A primary factor in diabetes is the level of insulin present in the body. Insulin is a chemical the body produces naturally to mange the induction of glucose into the system. When the body produces too little amounts of insulin, greater amounts of glucose are allowed to enter the bloodstream thereby causing the symptoms of the disease called diabetes. Glucose, a simple sugar, enters the body by way of ingested food and into every red blood cell via the bloodstream; the cells then break down the glucose which acts to supply energy throughout the body. Brain cells, as well as other organs, are fueled by glucose alone. In diabetics, the body does not keep a stable amount of glucose in the cells. This means the body has more than the necessary glucose levels immediately after a meal but too little otherwise. To maintain a constant blood-glucose level, the healthy body produces glucagon and insulin, two hormones originating from the pancreas. Typically, there is balance of these hormones in the bloodstream with the insulin acting to prevent the concentration of blood-glucose from increasing disproportionately. There are generally two types of diabetes that have been identified, differing primarily in the onset and cause and referred to as Type

Global Issues for Accounting Essay Example | Topics and Well Written Essays - 1500 words

Global Issues for Accounting - Essay Example Analysis has also been done in respect of the changes experienced in the wage levels and the methods adopted by the workers to escape the crisis scenario existing in the labour market. Labour markets have never been stable in the Organization for Economic Corporation and Development (OECD) nations such as Australia. Rapid changes in the economy and emergence of globalization have caused significant changes in the labour market. Globalization has facilitated organizations to move to nations where labour is available at cheaper rates. Investors are seen to consistently search for economical ways of production. Moreover, free trade, shared market agreements and technological innovations have rendered many labourers jobless while allowing others to prosper. Manufacturing jobs in Australia, which were unionized, have lost the union protection with the emergence of globalization. Workers are now forced to shift outside developed economies and move to less developed nations in search of job opportunities. Although globalization has led to the development of a common platform for economic growth across the world, low end workers have not been provided with many benefits. As more multinational manufacturing organizations operating in Australia are shifting to locations where labour costs are low, an increasing number of labourers are becoming jobless (Webster, Lambert and Beziudenhout, 2011). The labour market and work opportunities available in the Australian market have changed drastically in the past decade. Although manufacturing concerns have been shifting out of the Australian economy and towards cheaper production locations such as China and India, the service sector has been growing substantially in the Australian market. However the service sector has remained successful in providing mainly part time jobs than full time jobs. Many workers in Australia have been forced to take up early retirement or t

Maintaining competence in nursing practice Essay - 1

Maintaining competence in nursing practice - Essay Example I believe that this is an important part of my nursing practice because it would help ensure that my patients would essentially be protected from harm. It is important for me to know about the legal requirements in the administration of medications. These legal requirements are important in order to avoid medication errors, to manage adverse drug reactions, to manage side effect, and to ensure the proper administration of the drug (Garrett and Craig, n.d). It is important for me to improve my legal knowledge about the proper administration of drugs and to know the proper prescribing, compounding, dispensing, administration, education, monitoring, and use of the drug (NCCMERP, 2007). I need to enhance my dispensation skills for these medicines because I would likely encounter and be asked to dispense medicines with similar packaging, medicines which are not commonly prescribed or commonly used, or medications which many patients are allergic to, and those which require testing to secu re proper therapeutic levels (Hughes and Blegen, n.d). Medications which also sound alike are possible causes for errors. These risks are part of the practice and represent areas which I need to focus on. I also need to consider the different â€Å"Rights† in medication administration in order to prevent medication errors. These â€Å"Rights† include the following: the right patient, the right drug, the right dose, the right route, and the right time (Fogarty and McKeon, 2005). By mastering these aspects of drug administration, I would be complying with the minimum legal requirements for drug administration. It is also essential for me to participate in case review activities because these case review activities can help in the assessment and evaluation of cases and activities within the nursing practice. Each activity and case

Lighthouse international website review Article Example | Topics and Well Written Essays - 750 words

Lighthouse international website review - Article Example Lighthouse International is a website for a non-profit organization dedicated to providing information and services on various types of vision related problems. It was founded in New York in 1905 and was one of the first institutions of its time that offered vision rehabilitation services. Throughout the century, it increased its functions and extended its services globally. It began with a goal to prevent blindness and evolved into a mission to assist those with a vision issues to function normally in mainstream society. Its facilities cover research, offer rehab services, and educate both those with vision impairments and professionals. Lighthouse International also is a leading advocate for vision healthcare on both the state and federal level.Information on the website is very easy to find as the site is user-friendly and well organized. The layout of the Home Page is uncluttered and welcoming yet it gives a summary direction to various services offered on the entire site. "Get t he Facts", "Get Help Today", "What's New". This means that a person just arriving on the page does not have to search long to find what interests him or her. The tabs at the top with self explanatory titles also easily direct a user to their destination - "Home, About, Vision Health, Vision Services, Our Schools, Research, and Donate". The Search field on the sidebar also helps a user find their topic of interest. Since this is a site about vision it makes sense that there will be a function that adjusts the size of the print for the comfort of the reader. The "Help Near You" widget addresses users that arrive at the site from around the world. After filling in the appropriate values, the site will give the address and contact information in the country indicated. These first three widgets remain the same on each (Last Name) 2 page that is viewed whereas, the information that follows varies according the content of the page. It is to be noted that most of the tabbed pages are introductions themselves to further information. For example, the tab "Vision Health", lists all the services available to all groups. Each service is a link that takes the reader to another page with the specific information requested. At the end of each page, is an email address that allows the reader to request even more information for their particular need. This design is very appealing as it keeps each page fairly short and manageable. For a website on vision, it is interesting there is not much color on many of the pages. The body of the text is a light color background with black font and deep blue links. The side bar is the inverse, with a deep blue background, and white font. This website itself provides the explanation for this lack of color via one of their links (Home > Accessibility > Effective Color Contrast). Contrasts are easier to read than colors of a similar hue. In other words, the website, although not visually stimulating, is designed for the reading ease for the majority of its readers. It is still neat and attractive with punches of color in either the photographs or the logos. The photographs themselves add interest and are appropriately related to the page content. The Lighthouse International website is specifically designed to cater to those with an interest in vision related matters. It is useful for those with problems looking for answers or assistance. This audience would be the general public, no matter what profession or age. It also offers a portal for those who want to donate and assist in the advancement of vision related research. One tab is dedicated to donations and events that raise funds for the continuation of Lighthouse International's work. The catchy heading "Be a Visionary PhilanthropistDonate Now", is a clever play on words: the funds will not only be for the advancement of research in the field of vision but to support the foresight and imagination of the two sisters who founded the company. In order to attract

Slavery and the atlantic slave trade Research Paper

Slavery and the atlantic slave trade - Research Paper Example The importing of African slaves became an essential, acceptable and profitable part of European commerce. Taking advantage of the internecine warring amidst African nations, Europeans forcefully removed Africans from their homeland, with the largest numbers from the Gold, Ivory and West Coasts. The cruel system of African slavery was uniquely different from other forms of slavery due to the brutal manner in which it was conducted, the treatment of African slaves as goods or personal property, and the great numbers of people who were captured as slaves, believed to be over 50 million. The one-way trip to the Americas was known as the â€Å"Middle-Passage†. One of the major debates among historians about the transatlantic slave trade argues the specific reasons for Europeans to enslave Africans during an extensive period spanning the 15th to the early 19th century. Thesis Statement: The purpose of this paper is to determine whether European motivation for the slave trade was rel ated to profits, racism, or had another explanation. The Significance and Long-Term Effects of the Slave Trade Historian Marcus Rediker has explored not only the transatlantic slave trade, but also the slave ships by which the trade was carried out for centuries. The transportation of enslaved Africans and business transactions of slaves towards their use as forced labor, forms history’s greatest imposed migration. ... Contrastingly, the loss of large numbers of its people led to extensive decline in Africa’s economy and political situation. Despite rich natural resources, the continent’s inability to overcome its low levels of development towards progress is attributed fully to its past of enslavement and depletion of its population3. However, other reasons such as the siphoning away of world financial aids meant for Africa’s development, by politicians in the weak political system, further undermines the continent’s future. Racism and the Brutality of the Transatlantic Slave Trade Significantly, racism is defined as white supremacy4, because no other race in the world has asserted itself to be the superior race; and used political or economic resources to impose oppression on others on the basis of race. The Europeans considered themselves as the superior race on the basis of their light skin color, and believed that dark skin genetically predetermined Africans as infe rior, and suitable only for the status of slave. Thus, the Europeans developed deeply ingrained discrimination against the dark coloured Africans as â€Å"others† belonging to a lower class of humanity. This approach is also evident in the fact that Europeans did not enslave other Europeans because of an underlying commitment to individual rights. They considered other whites as similar to themselves, and consequently their equals. Since Africans were considered as different both physically and culturally, this â€Å"otherness† was the rationalization for enslaving, ill-treating and enforcing hard labor on them. Carl Degler5 and Winthrop Jordan6 supported this view of racism being key to Africans’ enslavement by the white Europeans.

Corporate Strategy Essay Example | Topics and Well Written Essays - 1500 words

Corporate Strategy - Essay Example tinuous corporate process which examines the corporate business status and the industry competition in which the corporate is operating in, assessing the competition and setting goals and strategies to meet new challenges. (David, 1989) This paper will therefore look into a mini case for Starbucks Company which is trying to enter the Indian market. The main issues that will be addressed by the paper will be; entry problem and market entry analysis using porters 5 forces model. It will finally give a briefing note on the case. In the recent past, trading has become increasingly global in some way because of the need to gather and increase the company’s financial base. To achieve greater investments and better market opportunities in the international market, companies are opening new branches in different countries. Starbucks Company is one of the companies that are expanding its market and it has targeted the Indian market. Starbucks Corporation is an American company based in Washington, which buys makes and sell coffees and coffee drinks in many of its international retail outlets chains. Starbucks started as a seller of packaged high quality coffee, today Starbucks has developed to become one of the best companies known for its coffeehouses, giving its customers a place to buy beverages and other food items in addition of the packaged whole bean coffee. The company is given credit on changing how people in America and the world all over perceive and take coffee. (Business Week, 2007) In relation to its expansion plans Starbuck has been eyeing the Indian market which is among the biggest markets in Asia because of the high population the country has. However, the government of India have been taking time in allowing the company to enter the Indian market. Starbucks Company had intended to have a joint venture with an Indian company named New Horizon. New Horizon Company already operates 45 Starbucks retail outlets in Indonesia. The joint venture was a

Lighthouse international website review Article Example | Topics and Well Written Essays - 750 words

Lighthouse international website review - Article Example Lighthouse International is a website for a non-profit organization dedicated to providing information and services on various types of vision related problems. It was founded in New York in 1905 and was one of the first institutions of its time that offered vision rehabilitation services. Throughout the century, it increased its functions and extended its services globally. It began with a goal to prevent blindness and evolved into a mission to assist those with a vision issues to function normally in mainstream society. Its facilities cover research, offer rehab services, and educate both those with vision impairments and professionals. Lighthouse International also is a leading advocate for vision healthcare on both the state and federal level.Information on the website is very easy to find as the site is user-friendly and well organized. The layout of the Home Page is uncluttered and welcoming yet it gives a summary direction to various services offered on the entire site. "Get t he Facts", "Get Help Today", "What's New". This means that a person just arriving on the page does not have to search long to find what interests him or her. The tabs at the top with self explanatory titles also easily direct a user to their destination - "Home, About, Vision Health, Vision Services, Our Schools, Research, and Donate". The Search field on the sidebar also helps a user find their topic of interest. Since this is a site about vision it makes sense that there will be a function that adjusts the size of the print for the comfort of the reader. The "Help Near You" widget addresses users that arrive at the site from around the world. After filling in the appropriate values, the site will give the address and contact information in the country indicated. These first three widgets remain the same on each (Last Name) 2 page that is viewed whereas, the information that follows varies according the content of the page. It is to be noted that most of the tabbed pages are introductions themselves to further information. For example, the tab "Vision Health", lists all the services available to all groups. Each service is a link that takes the reader to another page with the specific information requested. At the end of each page, is an email address that allows the reader to request even more information for their particular need. This design is very appealing as it keeps each page fairly short and manageable. For a website on vision, it is interesting there is not much color on many of the pages. The body of the text is a light color background with black font and deep blue links. The side bar is the inverse, with a deep blue background, and white font. This website itself provides the explanation for this lack of color via one of their links (Home > Accessibility > Effective Color Contrast). Contrasts are easier to read than colors of a similar hue. In other words, the website, although not visually stimulating, is designed for the reading ease for the majority of its readers. It is still neat and attractive with punches of color in either the photographs or the logos. The photographs themselves add interest and are appropriately related to the page content. The Lighthouse International website is specifically designed to cater to those with an interest in vision related matters. It is useful for those with problems looking for answers or assistance. This audience would be the general public, no matter what profession or age. It also offers a portal for those who want to donate and assist in the advancement of vision related research. One tab is dedicated to donations and events that raise funds for the continuation of Lighthouse International's work. The catchy heading "Be a Visionary PhilanthropistDonate Now", is a clever play on words: the funds will not only be for the advancement of research in the field of vision but to support the foresight and imagination of the two sisters who founded the company. In order to attract

Corporate Strategy Essay Example | Topics and Well Written Essays - 1500 words

Corporate Strategy - Essay Example tinuous corporate process which examines the corporate business status and the industry competition in which the corporate is operating in, assessing the competition and setting goals and strategies to meet new challenges. (David, 1989) This paper will therefore look into a mini case for Starbucks Company which is trying to enter the Indian market. The main issues that will be addressed by the paper will be; entry problem and market entry analysis using porters 5 forces model. It will finally give a briefing note on the case. In the recent past, trading has become increasingly global in some way because of the need to gather and increase the company’s financial base. To achieve greater investments and better market opportunities in the international market, companies are opening new branches in different countries. Starbucks Company is one of the companies that are expanding its market and it has targeted the Indian market. Starbucks Corporation is an American company based in Washington, which buys makes and sell coffees and coffee drinks in many of its international retail outlets chains. Starbucks started as a seller of packaged high quality coffee, today Starbucks has developed to become one of the best companies known for its coffeehouses, giving its customers a place to buy beverages and other food items in addition of the packaged whole bean coffee. The company is given credit on changing how people in America and the world all over perceive and take coffee. (Business Week, 2007) In relation to its expansion plans Starbuck has been eyeing the Indian market which is among the biggest markets in Asia because of the high population the country has. However, the government of India have been taking time in allowing the company to enter the Indian market. Starbucks Company had intended to have a joint venture with an Indian company named New Horizon. New Horizon Company already operates 45 Starbucks retail outlets in Indonesia. The joint venture was a

The novel Great Expectations Essay Example for Free

The novel Great Expectations Essay The novel Great Expectations was intended by Charles Dickens as a social commentary on the society of pre-Victorian era England. Through his use of intricate characterisation, narratorial perspectives, comprehensive descriptions and the ironic outcomes, Dickens ridicules and thus reflects many key values and attitudes of that society. He shows the importance of class and the prejudices associated with class, the values of society towards women and the attitudes of individuals, as well as the injustices and arbitrary nature of the justice system. Victorian England was a society that valued class distinctions, and this is clearly shown in Great Expectations by the variety of characters portrayed and the eventual outcomes of their actions. There were many prejudices associated with class. Upper-class people were treated with more courtesy and society had little respect for the lower classes, often treating them as criminals. This prejudice towards the lower classes is clearly evident in Great Expectations. Magwitch tells Pip about his trial with Compeyson. Magwitch had to sell all his clothes to pay for a lawyer and was still given a longer sentence because everyone saw what a gentleman he (Compeyson) looked, and what a wretch I (Magwitch) looked. While the rest of the novel is told through Pips narration, this section is told through the narration of Magwitch. This highlights the situation and arouses sympathy in the responder towards Magwitch. As well, Estellas initial treatment of Pip also shows the prejudices of class. Estella makes fun of Pips appearance; what coarse hands he has, what thick boots, simply because Pip comes from a lower working class background while she has been brought up as a lady. These instances reflect the attitudes of that society towards people of different class backgrounds. A persons class background dictated their life. Money and wealth was valued and dominated life. Yet Dickens portrays his characters to show the startling between the lives of different classes. His depiction of Joe as a man of the working class is in direct contrast with the gentleman characters such as Compeyson and Drummle. Joe is portrayed as a wholesome, hardworking man lacking in material wealth but in possession of a kind heart, Drummle is portrayed as gentleman who are cold, cruel and completely without morals who either beats or cringes. Dickens rewards his characters for their behaviour with what he believes they deserve. Joe was able to lead a comfortable and happy life with Biddy while Compeyson and Drummle met violent ends. This characterisation shows the startling differences in the moral fibre of the different classes, and discredits a popular attitude at the time that upper-class people were more gentile and moral.

Impact Of The Internet On Our Society Media Essay

Impact Of The Internet On Our Society Media Essay The Internet is the epitome of the fast moving, dynamic sector of the twenty first centuary. It is arguably the blazon of innovation in communication technologies, services, and the markets over the last 15 or so years, is viewed by many as a communication frontier with many radical transformative potential  [1]  . The Internet and specifically its usage provides an example that how its nature and consequences has been transforming the society. This paper argues that how the internet brings changes and its impact on society. This paper will also try to find out the role of the State in bringing the changes and development into the Information and Communication Technology (ICT). Internet now has become more pervasive than television and radio in todays globalised world. It provides the rare information and examples that was not easily accessible before. With the expansion of the internet and communication technology the development has started taken place. The significance of the Internet has not just in the field communication but also into each and every sphere of life. The extent of Internet is such that anyone can access any information from anywhere. There is no geographical boundaries left as all are removed by the internet communication technology. Cyber has removed the distance as now everybody is so interconnected, people share their ideas, thoughts, suggestions, problems, ideas etc and cyber always welcome them. Internet welcomes the intellectual activities i. e those who wants to express their views are always welcome.  [2]  Internet has emerged as a prominent medium of communication. The issue that has become a prominent focus of debate and a lso is to examine the impact of Internet on society. This also leads to the transforming phase of the society that how the society is been transforming and a new society is been emerging. In this transformation of the society it is the State which plays a major role in the development of the Information and communication technology which leads to the changes. The evolution of Internet was by United States Department of defence Advanced Research Projects Agency Network, APRANET, in 1970 for transferring data and information. But the way it has transformed our society Hauben and Hauben (1997) refer to as Netizens: Net Citizens.  [3]   It has created its own terminology its own world such as search engines (google.com; wikipeadia.com); web pages, web servers, clients, http, POP, DNS, ISDN and various domain names also. In this present world we talk about e-shopping ; e trade e-toys; e-commerce; e-governance; online services etc which shows the desires of our society that how ready it is to adopt these changes of the changing world. Technology and Social Changes: As everything has its positive and negative impact, internets also have its positive as well as its negative impact not only in the society but also into the security, political and economical ways of living. Since 1993 numbers of the net users have been increasing continuously and now days everybody has its own e-mail id and have access to all the information which is available over the Internet. In terms of security, nuclear issues continue to dominate, but with the greater concerns about chemical and biological weapons and their possible use by so-called rogue states such as Iraq, or terrorist groups able to use the global interconnectedness of transport and ICTs to communicate, organize boundaries more easily. Weapons of mass destruction (WMD) as a catch all terms signalled the expanded range of weapons beyond the nuclear seen as threat in the contemporary world. (UK Government, 2002).  [4]  With the arrival of the internet the issue of security becomes more complex and diffi cult to control. Youngs argued that, The more dependent on ICT network individuals, organisations, economies and states become, the more difficult it is to police and control informational boundaries. The digital age feeds on the capturing and transferral of data across increasing numbers of network nodes at ever faster speeds. It is not an overstatement to say that as societies and individuals and entities within them operate via the Internet, whether through e-banking or business, email and chat rooms activity, or political activism, the more they are caught in it, identified by and through the networks they are involved in and the information they contain about them. This is the situation where boundaries can easily collapse, and this goes much further than just the idea that the internet crosses geographical and political divides, and separations between public (institutional) and private (personal) social spaces and places.(Youngs,2001)  [5]   The transnational characteristics of the Internet and its multi-sector nature- economies and politics, public and private commercial and non-profit, formal and informal, institutional and individual and so on- are fundamental to the intricate meaning of the transformations associated with the network society. Many would argue that the internationalisation of the economy, over the twentieth centuary in particular, was a major driver of globalisation, but in the latter part of that centuary ICTs (and to some extent media generally) were integral to that process.  [6]   For blurred boundary between warfare, criminal activity and plain old-fashioned system failure as perhaps one of the greatest difficulties for the nation states. Edward argued Many of the technologies being brought into use are expected to operate across the wide range of platforms-types of computers and types of network, to the extent that different operating systems sharing a network can sometimes have unintended consequences. These can range from system crashes to non- specific random errors. So there is an issue of threshold to be addressed in terms of protective security and military defence. The latter may be good at responding to definite signals, but the small inconsistencies that plague large systems make it difficult to tell when a decisive boundary has been crossed to be able to initiate a large-scale and well-resourced response.(Edward, 2003: 103; my emphasis.)  [7]   The changes into the mode of communication has brought significant and historic changes into the society as well as such developments has given attention on the relationship of communication to the definition and nature of the modern state, its security, identity and democratic processes.  [8]  Internet has become the origin of the communication system in USA. Robert Deibert argues that would withstand a nuclear attack. Young argues that but equally, if not even more interesting are the exponential transformations involving the Internet in all spheres of human and social interactions.  [9]   Young argues about the impact of internet on the economics of the state that while the success of the states becomes significantly linked to digital advances of varying kinds, growing number of citizens are also offered via the Internet an interactive political sphere that extends well beyond the traditional state settings. Reflexive processes impacting on political affiliations and identities are increasingly likely to reflect these expanded circumstances (Youngs, 2001  [10]  ) . With this Internet is representing a completely new virtual social environment, which also links directly the private space of home to the wider world, just as in, some ways, radio and television did, but in case of Internet much more powerfully for example, through interactivity  [11]  . For many people in the world Internet is the medium of exchange of spheres as well as it acts as a medium of global reach. However for some it is not accessible example: digital divide the line which divides the digitally empowered and the digitally poor, hampers the ICT potentials of placing unequal human beings on an equal footing. Digital poverty is much more problematic because it affects not just the traditionally rich but also the traditionally poor and threatens to broaden socio-economic inequalities even further.  [12]  Internet is transforming the lives of human beings and attention must be paid towards the lives of those who are not cyber literate and are disempowered. By making th em cyber literate this problem can be solved and for this purpose active participation is needed. Impact of Internet on Education: Internets help a lot in the field of education by providing new information and keep them updated. It has transformed the relationship between the teachers and the students and gave a new horizon and prospects to it. Example: earlier students were not aware about the current information they depends upon books and newspapers but with the access of Internet they can easily grab the information in whatever language they want and needed. Students learn various languages and can communicate with teachers and experts just by clicking mouse. Internet has now become a source of joy and education both. State is also playing its role in increasing cyber literacy. Government by making various polices is trying to make people participate into the programmes and policies made for the educational purposes. Internet also brings new social environment from private space to the globalised world. As Internet is very helpful for the students and children for their educational purposes in positive aspe cts. However it has its negative aspects also as there are certain websites which are dangerous to them. According to Littleton Colorado, in April 1999(vice-president, Gore) In the field of education children gain access to areas which are not suitable and dangerous. And in other areas also the issues of security is of great concern.  [13]  Firewalls are the issues which are always needed and in great demands for security purposes not only in the field of education but also in business . Internet is the ocean of information, as far as one satisfied it continuously provides information. Political Influence: The Internet explicitly propagates and implicitly spreads western democratic values. These views are mainly spread through some governmental organisations or government-sponsored groups in the West. Internet degrades and repudiates those countries, political parties and governments that have different ideologies from those of the West. It can be used as a tool to harm national sovereignty and interfere with other countries internal affairs.  [14]   Impact of Internet on Culture: The Internet advocates western life styles. These websites displays various aspects of western society and life, and the overwhelming majority of then have positive portrayals of the western life-style. It makes people believe that the West seems to be countries of absolute freedom and paradise for individual achievement where private life is without obstacles and external inferences. This is particularly appealing to the youths whose life philosophy and worldview have yet to mature. They aspire with great diligence to go abroad just to change a way of living. It helps in dominant cultures impact and homogenize in an inferior position. Because the Internet overwhelming is a culture of the English language, it further strengthens throughout the globe the culture based upon the English language. In comparison, cultures based upon any other language have been weakened. It also corrupts peoples mind, influences and changes moral perspective and ethical values. The pornography merchants i n western countries have opened websites. This has led to the Commerce Committee of the U.S Senate to propose the 1995 Communications Act for Good Behaviour to prohibit sex crimes committed on the internet  [15]  However U.S plays a kind of hegemony into the field of Internet. Security threats: Due to hackers nothing is safe on Internet which is transferred. They can strike anywhere and anytime and can hack. According to the Statistics of the US.FBI incidents of the American Internet networks being broken into are rapidly increasing by 30% annually, making the US suffer tremendously.  [16]   Flooding of Information: Waste of time and resources The Internet is capable of providing connectivity to millions of people together. People connected together may create Internet junk such as advertisement; product information etc. It may provide incorrect information which may be real or fake. The creation of unwanted information online is a huge loss of time and cost of searching valuable information as well as people may get mislead easily. The younger generation is highly infected with this because of two factors such as their young age and also they have time to access Internet as much as they want and the information which is available on internet may mislead them to other directions. Conclusion: This paper focussed on how Internet has its impact on our society and how the technology brings social change. How the technology benefits the human beings and how it brings prosperity and welfare and how every citizen is benefitted with the Information and Communication technology. For building information-oriented or cyber literate society state do not need resources to invest more and more into it but it needs creative individuals and comparatively small amount of investment in ICT infrastructure. As anyone can easily provide the information about the product and all the transactions takes place online. Example: Carpet industries in Bhadohi (U.P, India),if someone wants to place an order from US then he need not to come to India but can place order online. Or, Puppets from Rajasthan, can ordered online from anywhere in the world. All the geographical boundaries are been collapsed through Internet as even the smallest information is available on Internet at the cheapest rates. Info rmation and Communication Technology also helps to remove the economical inequalities. And also tries to remove the digital divided or the technological imbalances not only in between the countries which are developed and under-developed but also between the males and females. As Susan Stranges had argued in analysis of global political economy, in advance of the Internet age the importance of technological power for an understanding of continuing US hegemony widespread economic significance of ICTs, and the prominence of major corporations such as Microsoft.  [17]   The impact of the Internet on our society is discussed in this paper on the fields of education; politics; culture; security and economics. All these reflect the needs of the regulatory measures or the cyber laws not only just making but implications also. However an increasingly networked and information driven world as a community is been formed. They can access to all the information which includes e business, cross border political affiliations and activism that may help to form new kinds of identities; individual research activities that enable, for example, citizens to gain access to world press and other official views of governments action; cross national political or personal discussions in chat rooms; email relationships between people who have never met.  [18]  As Young, argued that Internet is both complex as well as easy and through Internet crosses the geographical and political divides and also it brings separation between public and private social spaces and place s. In conclusion, once the Internet is opened it should be used as a tool through which information can be gathered and can be used for the development and welfare purposes and should it not used as an objective. And State should try to gain victory over the challenges such as cyber literacy, bridging the digital divide; providing services online; cyber laws and their implications.