Tuesday, August 20, 2019

Boxing Day Tsunami, 2004

Boxing Day Tsunami, 2004 Introduction First of all, the main objective of this academic report is to describe the third-biggest ever recorded tsunami, which is known as Boxing Day 2004. Moreover, this event was one of the biggest natural disasters in recent history. This report is mainly divided into four sections: the introduction where an outline regarding the objectives and the purpose of this report is presented, the methodology, the discussion, the conclusion and finally the bibliography. This sad event began at 7:59am local time on December 26, 2004, thus it was named as Boxing Day. The epicentre of the 9.1 magnitude quake was located in the Indian Ocean near the west coast of Sumatra. Waves of up to 30 metres were detected and hit first regions of Indonesia, then waves reached Sri Lanka, India, Thailand, Maldives, and- more than seven hours after the initial quake, the tsunami was observed in Mauritius and along the east coast of Africa. As can be seen, the Boxing Day tsunami achieved many cities across the world, devastating native vegetation and cities near the coast. Methodology The present report is based on four articles, which will be cited in the bibliography section. After carefully reading those articles, the main findings are described throughout this academic report. Discussion The Boxing Day Tsunami was caused by a displacement of water. The convergence of other plates strains the area, and at the quakes epicenter, the India plate is now moving to the northeast at 5 centimeters per year relative to the Burma plate. The aftershocks were distributed along the plate boundary from the epicenter to near Andaman Island. With at least 168,000 people killed when walls of water smashed into Nias Island and Aceh province, Indonesia was the nation hardest hit by the tsunami. Followed by Sri Lanka (35,000 people), India (18,000), and Thailand (8,000) (Figure 1). Hundreds also died in Africa, while thousands of foreign travellers were killed in the disaster, including 26 Australians. The Boxing Day tsunami in 2004 is believed to be the deadliest tsunami in history, killing more than 229,000 people (ABC, 2014). Figure 1. Deaths and damage caused by the Boxing Day Tsunami on December 26, 2004. Despite there being many hours between the earthquake and the impact of the tsunami, nearly all the victims were completely taken by surprise. With no adequate warning systems, there was no alert issued to people to seek safety. This is also the explanation why so many people were killed in this big tragedy. A few survivors included Tom and Arlette Stuip, who were holidaying in Khao Lak,Thailand. Said: We were having breakfast at the hotel on a terrace, overlooking the pool, the beach and the Andaman Sea. My husband Tom noticed the waiters were all pointing at the sea, which was receding rapidly. It was a fascinating sight. People got their cameras out and walked towards the dry seabed. The beach was full of sunbathing tourists. (Ryder and Dafedjaiye, 2014). (Figure 2) Figure 2. This is the image of the waves before Tom and Arlette fleeing the hotel. The waves stripped vegetation from mountain sides hundreds of metres inland, and threw boats into trees (Figure 3). A great arrangement of humanitarian aid was needed because of widespread damage of the infrastructure, shortages of food and water, and economic damage in the region. The estimated cost of the damage was around $10bn (BBC, 2014). Therefore, to help the people affected by the disaster more than $14 billion in aid was given by the international community (ABC, 2014). As a result, ten years later, many coastal towns and villages have rebuilt their communities and lives, and tried to forget the natural disaster that made so many people suffer. (Figure 4). Figure 3. A house standing amid devastation caused by tsunamis in the Galle district in the southwestern coast of Sri Lanka, 27 December 2004. Figure 4. Before in August 2005 and after in December 2007 views of Calang, Aceh province. Conclusion This report described one of the biggest tragedy named Boxing Day Tsunami in 26th December 2004. This event resulted in the deaths of around 229,000 people. While this is the official number of deaths, it is estimated that this number can be even bigger. Although the tsunami happened almost 12 years ago, it is a topic of interest since many people were killed, and surprisingly no warning system was working in the regions to warn thousands of people. However, there are still questions over how safe the region is, since this is a natural catastrophe that can happen again. The Indian Ocean countries, including Australia, cannot ignore the potential dangers for future destructive earthquakes and tsunamis. The tragic events of Boxing Day 2004 make evident the need of establishing a tsunami warning system for the Indian Ocean. Bibliography Cummins, P. (2005, March). The Boxing Day 2004 Tsunami. Retrieved March, 2005, fromhttp://www.ga.gov.au/webtemp/image_cache/GA5892.pdf Boxing Day tsunami: How the disaster unfolded 10 years ago. Retrieved Dec 24, 2014, from http://www.abc.net.au/news/2014-12-24/boxing-day-tsunami-how-the-disaster-unfolded/5977568 Sherie, R. and Dafedjaiye. H. (2014, Dec). Tsunami stories: Your experiences. Retriever Dec 25, 2014, from http://www.bbc.com/news/30462238 Chadha, R.K. (2014, Dec). What caused the massive 2004 Indian Ocean tsunami. Retriever Dec 25, 2014, from http://www.thehindu.com/sci-tech/what-caused-the-massive-2004-indian-ocean-tsunami/article6723085.ece Figure 1. Boxing Day tsunami: How the disaster unfolded 10 years ago. Retrieved Dec 24, 2014, from http://www.abc.net.au/news/2014-12-24/boxing-day-tsunami-how-the-disaster-unfolded/5977568 Figure 2. Sherie, R. and Dafedjaiye. H. (2014, Dec). Tsunami stories: Your experiences. Retriever Dec 25, 2014, from http://www.bbc.com/news/30462238 Figure 3. Akkoc, R. (2014, Dec) 2004 Boxing Day tsunami facts. Retriever Dec 19, 2014, from http://www.telegraph.co.uk/news/worldnews/asia/11303114/2004-Boxing-Day-tsunami-facts.html Figure 4. Akkoc, R. (2014, Dec) 2004 Boxing Day tsunami facts. Retriever Dec 19, 2014, from http://www.telegraph.co.uk/news/worldnews/asia/11303114/2004-Boxing-Day-tsunami-facts.html

Monday, August 19, 2019

integrated marketing and the many factors Essay -- essays research pap

â€Å"Integrated marketing communication simply recognises the need to plan and build up all relevant marketing communications so that they work together in harmony to the greatest effect with greatest efficiency† (Pickton and Broderick, 2001: 47) Linton and Morley â€Å"list ten potential benefits of integrated marketing communications† (Linton and Morley 1995: 124) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Creative Integrity †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Consistent Messages †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Unbiased Marketing Recommendations †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Better Use of Media †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Greater Marketing Precision †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Operational Efficiency †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Cost Savings †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  High-calibre consistent service †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Easier working relations †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Greater agency accountability In brief the value of IMC is that it will help an organization †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Assess the market and set their objectives †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Hone communication messages and target key stakeholders †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Leverage resources †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Build internal databases and marketing resources †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Tie together the tone and style of all corporate communications, collateral and advertising It is without question the main reason for using any combination of the core marketing activities is ...

The Beneficiality of Computer :: Essays Papers

The Beneficiality of Computer The Computer The Most Beneficial Invention Over the Last 200 Years From the beginning of our country over 200 years ago until the present time I feel that the most beneficial invention to mankind has been the computer. The computer is beneficial in many different aspects of life such as: education, business, health, and communications. Computers are very beneficial to education in our world today. Computer classes are taught in every school in the United States. They help children get ready for the fast paced world of technology. If you don’t know how to use a computer these days there is a good chance that you will not be able to find a job. The Internet is a great way to access information for research or for general enlightenment. There are also programs such as cd-rom encyclopedias, dictionaries, and novels. There are also programs to help students with math, English, science, or any other school subject you can think of. These days you can even get a master’s degree from an accredited university online. Those are some ways computers are beneficial to education. In this day in age computers are very beneficial in the business world. Without computers many businesses would not be able to function. Businesses rely on computers to keep records, store data, make complex mathematical calculations, and run sophisticated machinery. Computers also provide new business and employment possibilities. They are good for the economy and create many jobs. Through the Internet computers allow companies to do business overseas without having to go by ship or airplane. Those are just some of the many ways computers are beneficial to the business world. In our modern world computers are also very useful to the healthcare industry. Computers help in the research, and manufacture of new drugs and treatments. They run the machines that analyze chemical compounds used in the development of new medicines. Computers are also used in healthcare in hands on applications. They run machines that keep people alive such as heart monitors, respirators, dialysis machines, and prenatal care units. Without computers in the healthcare industry a lot less people would survive their illnesses or accidents. Communication is also an area in which computers have made a profound influence. Computers, with the use of the Internet, can reach people all over the globe free of cost in just a matter of seconds with the use of e-mail.

Sunday, August 18, 2019

The View of Pacifism Essay -- War Peace Pacifism Essays

The View of Pacifism Works Cited Missing The question of whether or not going to war is appropriate is a pragmatic question that causes controversial answers. A great range of opinions exists to answer this question. The idea that war is never appropriate is called pacifism. Although pacifists have several beliefs in common, different varieties and different variations exist. "Pacifism is not a single unitary theory about war and peace but rather a collection of related theories†¦ there are different varieties of pacifism" (Teichman 1). Pacifists portray a general rejection to the violence that takes place during war. Particular religious beliefs urge us to consider violence to be wrong. An example is Buddhism. Buddha even believed that it was always wrong to kill animals. He held this conviction even in the case of attack, when killing an animal might be the only means of survival (Teichman 10). However, hating violence is not the same thing as pacifism. Pacifists are opposed to violence that takes place during a war. The word "pacifism" literally means "anti-war-ism" (Teichman 4). Civilians completely uninvolved in a war effort are at a high risk of being killed or injured during a war simply by being in the wrong place at the wrong time. An example of this fact was the bombing that took place in Japan during World War II. Thousands were killed and injured in this incident. In her article, "Damages Caused by Atomic Bombs," Jane Mothra describes the devastating effects on the Japanese citizens during the bombing that took place in World War II. The United States dropped an atomic bomb on Hiroshima, Japan, in 1945. The population dropped drastically, with approximately 140,000 deaths due to the bomb (Mothra, par. 6). N... ...means to achieve this. The books of Isaiah claims in chapter forty-two, verse one, "that his Spirit will restore justice to our nations." This is another passage of Scripture that shows that God desires justice, and if that can only happen through war, then war becomes absolutely necessary to maintain peace in the long run. Issues of war do not have any easy answers. War is obviously an extremely controversial topic, even among members of the same religious group. The most important factor in determining your own personal feelings toward the issue of war is education. Education is the most important factor that can help determine your own personal feeling towards the issue of war. When we are educated, we will have the power to examine, analyze, and critique our views. However, it is possible to be open-minded enough to investigate the other side with open eyes. The View of Pacifism Essay -- War Peace Pacifism Essays The View of Pacifism Works Cited Missing The question of whether or not going to war is appropriate is a pragmatic question that causes controversial answers. A great range of opinions exists to answer this question. The idea that war is never appropriate is called pacifism. Although pacifists have several beliefs in common, different varieties and different variations exist. "Pacifism is not a single unitary theory about war and peace but rather a collection of related theories†¦ there are different varieties of pacifism" (Teichman 1). Pacifists portray a general rejection to the violence that takes place during war. Particular religious beliefs urge us to consider violence to be wrong. An example is Buddhism. Buddha even believed that it was always wrong to kill animals. He held this conviction even in the case of attack, when killing an animal might be the only means of survival (Teichman 10). However, hating violence is not the same thing as pacifism. Pacifists are opposed to violence that takes place during a war. The word "pacifism" literally means "anti-war-ism" (Teichman 4). Civilians completely uninvolved in a war effort are at a high risk of being killed or injured during a war simply by being in the wrong place at the wrong time. An example of this fact was the bombing that took place in Japan during World War II. Thousands were killed and injured in this incident. In her article, "Damages Caused by Atomic Bombs," Jane Mothra describes the devastating effects on the Japanese citizens during the bombing that took place in World War II. The United States dropped an atomic bomb on Hiroshima, Japan, in 1945. The population dropped drastically, with approximately 140,000 deaths due to the bomb (Mothra, par. 6). N... ...means to achieve this. The books of Isaiah claims in chapter forty-two, verse one, "that his Spirit will restore justice to our nations." This is another passage of Scripture that shows that God desires justice, and if that can only happen through war, then war becomes absolutely necessary to maintain peace in the long run. Issues of war do not have any easy answers. War is obviously an extremely controversial topic, even among members of the same religious group. The most important factor in determining your own personal feelings toward the issue of war is education. Education is the most important factor that can help determine your own personal feeling towards the issue of war. When we are educated, we will have the power to examine, analyze, and critique our views. However, it is possible to be open-minded enough to investigate the other side with open eyes.

Saturday, August 17, 2019

Jean Watson

Jean Watson’s Theory of Human Caring Heidijo Elyea Olivet Nazarene University Theoretical and Professional Foundations of Nursing MSN SP2013 NRSG-653-54 Theresa Williams March 19, 2013 Certification of Authorship: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for the purpose of this assignment.Your Signature: _____Heidijo Elyea____________________________ Jean Watson’s Theory of Human Caring Jean Watson’s Theory of Human Caring focuses on holistic care of the patient and understanding the power of a meaningful therapeutic relationship. The theory is a middle-range theory and is based on the role of care and the influence of caring on healing. Caring is a moral ideal of nursing that involves m ind, body, and soul engagement with another, which can be expressed through nursing interventions (Chinn & Kramer, 2011).Many nurses have adopted Jean Watson’s Caring Theory in their own practice. Nursing has a commitment to protect, enhance, and preserve their client’s humanity by helping them restore harmony. Caring moments should transform both the patient and nurse, as they are linked together. Educational History Jean Watson earned her BSN, MS, and PhD degrees all at University of Colorado. She was also the former dean in the College of Nursing and founded the Center for Human Caring (Parker & Smith, 2010). Watson’s undergraduate and graduate degrees are in nursing and mental health nursing.Her PhD is in educational psychology and counseling. Jean Watson also serves as director of the Watson Caring Science Institute, which is a nonprofit company she founded and is dedicated to promoting the work of caring, science, and heart-centered nursing (Parker & Smith , 2010). Overview of Theory of Human Caring Major Elements There are four major elements in Jean Watson’s Theory of Human Caring. The four elements are the ten carative factors/clinical caritas processes, transpersonal caring relationships, caring moment/occasion, and caring-healing modalities.Carative factors are a guide and process in which a person cares for another and does all they can to protect, support, enhance, and maintain his or her quality of life. Transpersonal caring is a time when the nurse and patient come together and has an influence on each other. Caring should not be done as a chore as an assignment as it is an ethical deliberate action. Caring moments occur when two people come together with one person being the care recipient. Watson also developed the concept of clinical caritas that evolved from carative factors.Caritas means to cherish and expands on the relationship between caring and healing for self and others (Parker & Smith, 2010). Original Carat ive Factors Dr. Watson started her theory with ten carative factors, which she later evolved into clinical caritas processes. The ten factors are: 1. Formation of a humanistic- altruistic system of values. 2. Instillation of faith-hope. 3. Cultivation of sensitivity to one’s self and to others. 4. Establishing a helping-trusting relationship, human caring relationship. 5.Promotion and acceptance of the expression of feelings, both positive and negative 6. The systematic use of a creative problem-solving caring process. 7. Promotion of system and subjective life world of self and one being cared for. 6. Systematic use of a creative problem-solving caring process becomes transpersonal teaching-learning. 8. Provision for a supportive, protective and /or corrective mental, physical, societal, and spiritual environment. 9. Assistance with the gratification of human needs. 10. Allowance for existential-phenomenological-spiritual forces. Parker & Smith, 2010) Clinical Caritas Proces ses Watson’s evolved carative factors became clinical caritas processes evokes a way for nurses to be more open and adds a spiritual touch to the relationship. The clinical caritas processes are: 1. Formation of humanistic-altruistic system of values becomes the practice of loving kindness and equanimity within the context of caring consciousness. 2. Instillation of faith-hope becomes being authentically present, and enabling and deep belief system and subjective life world of self and one being cared for. 3.Cultivation of sensitivity to one's self and to others becomes cultivation of one’s own spiritual practices and transpersonal self, going beyond ego self, opening to others with sensitivity and compassion. 4. Development of a helping-trusting, human caring relationship becomes developing and sustaining a helping-trusting, authentic caring relationship. 5. Promotion and acceptance of the expression of positive and negative feelings, becomes being present to, and sup portive of the expression of positive and negative feelings as a connection with deeper spirit of self and the one being cared for. 6.Systematic use of a creative problem-solving caring process becomes creative use of self and all ways of knowing as part of the caring process; to engage in artistry of caring- healing practices. 7. Promotion of transpersonal teaching-learning becomes engaging in genuine learning experience that attends to unity of being and meaning, attempting to stay within other's frame of reference. 8. Provision for a supportive, protective, and/or corrective mental, physical, societal, and spiritual environment becomes creating healing environment at all levels (a physical and nonphysical, subtle environment of energy and consciousness, whereby holeness, beauty, comfort, dignity, and peace are potentiated). 9. Assistance with gratification of human needs becomes assisting with basic needs, with an intentional caring consciousness, administering â€Å"human care essentials†, which potentiate alignment of mind-body-spirit, wholeness, and unity of being in all aspects of care, tending to both embodied spirit and evolving spiritual emergence. 10. Allowance for existential-phenomenological-spiritual forces becomes opening and attending to spiritual-mysterious, and existential dimensions of one's own life-death; soul care for self and the one-being-care-for. Parker & Smith, 2010). The first three carative factors form the â€Å"philosophical foundation† for the science of   caring. The remaining seven carative factors spring from the foundation laid by these first three (Parker & Smith, 2010). Implications of the Caring Theory Jean Watson feels her theory can be considered a â€Å"philosophical and moral/ethical foundation for professional nursing and part of the central focus for nursing at the disciplinary level† (Parker & Smith, 2010). The theory offers a framework that encompasses the arts, sciences, humanities, spiritu ality, and evolving dimensions of holistic medicine and nursing.The model is an invitation to work together and experiment with the ideas and the philosophy. Watson offers up several questions to assess where we are as nurses within the framework of the Caring Science. †¢ Is there congruence between the values and major concepts and beliefs in the model and the given nurse, group, system, organization, curriculum, population needs, clinical administrative setting, or other entity that is considering interacting with the caring model to transform and/or improve practice? What is one’s view of human? And what it means to be human, caring, healing, becoming, growing, transforming, etc. Such thinking in regard to this philosophical question can guide one’s worldview and help to clarify where one may locate self within the caring framework. †¢ Are those interacting and engaging in the model interested in their own personal evolution? Are they committed to seeking authentic connections and caring-healing relationships with self and others? Are those involved â€Å"conscious† of their caring caritas or noncaring consciousness and intentionally in a given moment and at an individual and system level? Are they interested and committed to expanding their caring consciousness and actions to self, other, environment, nature and wider universe? †¢ Are those working within the model interested in shifting their focus from a modern medical science-technocure orientation to a true caring-healing-loving model (Parker & Smith, 2010)? Strengths and Limitations Jean Watson’s theory has many strengths, as it is logical, generalizable, and relatively simple.The theory is based on phenomenological studies that ask questions rather than state hypotheses and can be used to guide and improve practice. Supported by the theoretical work of numerous humanists, philosophers, developmentalists and psychologists. This theory places the client in the context of the family, the community and the culture and places the client as the focus on practice rather than the technology. Limitations of Dr. Watson’s theory are few, but the main limitation is that the carative factors primarily address the psychosocial needs.The physical and biological needs appear secondary. Conclusion Watson’s theory provides many useful concepts for nursing practice. She also ties together other theories used in nursing education. The ten carative factors and caritas processes provide guidance to nurses wishing to improve their nursing practice. References Chinn, P. L. , & Kramer, M. K. (2011). Integrated knowledge development in nursing (8th ed. ). St. Louis: Mosby. Parker, M. , & Smith, M. (2010). Nursing theories & nursing practice 3rd ed. ). Philadelphia: F. A. Davis Company. Jean Watson Jean Watson’s Theory of Human Caring Heidijo Elyea Olivet Nazarene University Theoretical and Professional Foundations of Nursing MSN SP2013 NRSG-653-54 Theresa Williams March 19, 2013 Certification of Authorship: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for the purpose of this assignment.Your Signature: _____Heidijo Elyea____________________________ Jean Watson’s Theory of Human Caring Jean Watson’s Theory of Human Caring focuses on holistic care of the patient and understanding the power of a meaningful therapeutic relationship. The theory is a middle-range theory and is based on the role of care and the influence of caring on healing. Caring is a moral ideal of nursing that involves m ind, body, and soul engagement with another, which can be expressed through nursing interventions (Chinn & Kramer, 2011).Many nurses have adopted Jean Watson’s Caring Theory in their own practice. Nursing has a commitment to protect, enhance, and preserve their client’s humanity by helping them restore harmony. Caring moments should transform both the patient and nurse, as they are linked together. Educational History Jean Watson earned her BSN, MS, and PhD degrees all at University of Colorado. She was also the former dean in the College of Nursing and founded the Center for Human Caring (Parker & Smith, 2010). Watson’s undergraduate and graduate degrees are in nursing and mental health nursing.Her PhD is in educational psychology and counseling. Jean Watson also serves as director of the Watson Caring Science Institute, which is a nonprofit company she founded and is dedicated to promoting the work of caring, science, and heart-centered nursing (Parker & Smith , 2010). Overview of Theory of Human Caring Major Elements There are four major elements in Jean Watson’s Theory of Human Caring. The four elements are the ten carative factors/clinical caritas processes, transpersonal caring relationships, caring moment/occasion, and caring-healing modalities.Carative factors are a guide and process in which a person cares for another and does all they can to protect, support, enhance, and maintain his or her quality of life. Transpersonal caring is a time when the nurse and patient come together and has an influence on each other. Caring should not be done as a chore as an assignment as it is an ethical deliberate action. Caring moments occur when two people come together with one person being the care recipient. Watson also developed the concept of clinical caritas that evolved from carative factors.Caritas means to cherish and expands on the relationship between caring and healing for self and others (Parker & Smith, 2010). Original Carat ive Factors Dr. Watson started her theory with ten carative factors, which she later evolved into clinical caritas processes. The ten factors are: 1. Formation of a humanistic- altruistic system of values. 2. Instillation of faith-hope. 3. Cultivation of sensitivity to one’s self and to others. 4. Establishing a helping-trusting relationship, human caring relationship. 5.Promotion and acceptance of the expression of feelings, both positive and negative 6. The systematic use of a creative problem-solving caring process. 7. Promotion of system and subjective life world of self and one being cared for. 6. Systematic use of a creative problem-solving caring process becomes transpersonal teaching-learning. 8. Provision for a supportive, protective and /or corrective mental, physical, societal, and spiritual environment. 9. Assistance with the gratification of human needs. 10. Allowance for existential-phenomenological-spiritual forces. Parker & Smith, 2010) Clinical Caritas Proces ses Watson’s evolved carative factors became clinical caritas processes evokes a way for nurses to be more open and adds a spiritual touch to the relationship. The clinical caritas processes are: 1. Formation of humanistic-altruistic system of values becomes the practice of loving kindness and equanimity within the context of caring consciousness. 2. Instillation of faith-hope becomes being authentically present, and enabling and deep belief system and subjective life world of self and one being cared for. 3.Cultivation of sensitivity to one's self and to others becomes cultivation of one’s own spiritual practices and transpersonal self, going beyond ego self, opening to others with sensitivity and compassion. 4. Development of a helping-trusting, human caring relationship becomes developing and sustaining a helping-trusting, authentic caring relationship. 5. Promotion and acceptance of the expression of positive and negative feelings, becomes being present to, and sup portive of the expression of positive and negative feelings as a connection with deeper spirit of self and the one being cared for. 6.Systematic use of a creative problem-solving caring process becomes creative use of self and all ways of knowing as part of the caring process; to engage in artistry of caring- healing practices. 7. Promotion of transpersonal teaching-learning becomes engaging in genuine learning experience that attends to unity of being and meaning, attempting to stay within other's frame of reference. 8. Provision for a supportive, protective, and/or corrective mental, physical, societal, and spiritual environment becomes creating healing environment at all levels (a physical and nonphysical, subtle environment of energy and consciousness, whereby holeness, beauty, comfort, dignity, and peace are potentiated). 9. Assistance with gratification of human needs becomes assisting with basic needs, with an intentional caring consciousness, administering â€Å"human care essentials†, which potentiate alignment of mind-body-spirit, wholeness, and unity of being in all aspects of care, tending to both embodied spirit and evolving spiritual emergence. 10. Allowance for existential-phenomenological-spiritual forces becomes opening and attending to spiritual-mysterious, and existential dimensions of one's own life-death; soul care for self and the one-being-care-for. Parker & Smith, 2010). The first three carative factors form the â€Å"philosophical foundation† for the science of   caring. The remaining seven carative factors spring from the foundation laid by these first three (Parker & Smith, 2010). Implications of the Caring Theory Jean Watson feels her theory can be considered a â€Å"philosophical and moral/ethical foundation for professional nursing and part of the central focus for nursing at the disciplinary level† (Parker & Smith, 2010). The theory offers a framework that encompasses the arts, sciences, humanities, spiritu ality, and evolving dimensions of holistic medicine and nursing.The model is an invitation to work together and experiment with the ideas and the philosophy. Watson offers up several questions to assess where we are as nurses within the framework of the Caring Science. †¢ Is there congruence between the values and major concepts and beliefs in the model and the given nurse, group, system, organization, curriculum, population needs, clinical administrative setting, or other entity that is considering interacting with the caring model to transform and/or improve practice? What is one’s view of human? And what it means to be human, caring, healing, becoming, growing, transforming, etc. Such thinking in regard to this philosophical question can guide one’s worldview and help to clarify where one may locate self within the caring framework. †¢ Are those interacting and engaging in the model interested in their own personal evolution? Are they committed to seeking authentic connections and caring-healing relationships with self and others? Are those involved â€Å"conscious† of their caring caritas or noncaring consciousness and intentionally in a given moment and at an individual and system level? Are they interested and committed to expanding their caring consciousness and actions to self, other, environment, nature and wider universe? †¢ Are those working within the model interested in shifting their focus from a modern medical science-technocure orientation to a true caring-healing-loving model (Parker & Smith, 2010)? Strengths and Limitations Jean Watson’s theory has many strengths, as it is logical, generalizable, and relatively simple.The theory is based on phenomenological studies that ask questions rather than state hypotheses and can be used to guide and improve practice. Supported by the theoretical work of numerous humanists, philosophers, developmentalists and psychologists. This theory places the client in the context of the family, the community and the culture and places the client as the focus on practice rather than the technology. Limitations of Dr. Watson’s theory are few, but the main limitation is that the carative factors primarily address the psychosocial needs.The physical and biological needs appear secondary. Conclusion Watson’s theory provides many useful concepts for nursing practice. She also ties together other theories used in nursing education. The ten carative factors and caritas processes provide guidance to nurses wishing to improve their nursing practice. References Chinn, P. L. , & Kramer, M. K. (2011). Integrated knowledge development in nursing (8th ed. ). St. Louis: Mosby. Parker, M. , & Smith, M. (2010). Nursing theories & nursing practice 3rd ed. ). Philadelphia: F. A. Davis Company.

Friday, August 16, 2019

In Westminster Abbey Analysis

Essay: â€Å"In Westminster Abbey†Ã¢â‚¬Å"In Westminster Abbey† by John Betjeman is a poem that tells the story of a woman in a famous church in London and her prayer to the Lord. Each stanza in the poem contains something that the speaker wants from the Lord. And as one reads through the poem, a more keen understanding of the woman praying is formed, and it is likely drastically different from the original perception gained in the first two stanzas. In â€Å"In Westminster Abbey,† John Betjeman uses the speaker’s prayer and flaws in Christianity to illustrate to the reader that an individual is not always how they appear. Considering the length of the poem, there is quite a bit of information told about the speaker’s identity and personality. Firstly, the speaker is likely a female. She states that she will â€Å"Join the Women’s Army Corps,† which footnote number six on pg. 122 of The Norton Introduction To Poetry says was the old World War One name for the Auxiliary Territorial Service, a primarily female organization specializing in domestic defense. The usage of the WWI name for the organization would suggest that the speaker would be at least in her mid to upper thirties. The footnotes note as well that the address she tells the Lord to â€Å"put beneath Thy special care† (24) belongs to a â€Å"fashionable† part of London, which indeed implies wealth. Another bit of personality that shows up quite frequently within the poem is the speaker’s demanding tone. She doesn’t ever ask the lord for the favors listed, she simply demands them. Lines like â€Å"[l]isten to a lady’s cry† (6), â€Å"[d]on’t let anyone bomb me† (12), and of course the last two lines where she demands the Lord answer her right then because she has other plans, â€Å"And now, dear Lord, I cannot wait/Because I have a luncheon date†(41 – 42). One of the more prominent details about the speaker that really shapes the latter half of the poem is that the speaker is not a true Christian. She provides incentives to the Lord by telling him â€Å"Now I’ll come to Evening Service/Whensoever I have the time† (27 – 28). All of this, of course, in hopes to prompt an immediate response. Claiming to â€Å"feel a little better† (37); she tells the Lord just how great it was to have had him talk with her (38). Betjeman, however, does not include any dialogue from the Lord back to the speaker. Although we would not expect the Lord to speak out loud directly to her, there are no other examples within the poem that suggest the Lord answers her prayers or even acknowledges her dismal attempt at prayer. I inferred that this is completely intentional on the author’s part. It creates a sense of ambiguity about the speaker’s standing with God. Now, through the descriptors of the speaker within the poem, we see her as a roughly middle aged, wealthy, and demanding woman who fails to comply with an ideal Christian life because of her egocentric personality. Set in a famous London gothic church, where monarchs have been crowned and many famous individuals were buried, the poem depicts a middle aged woman praying. This is an image that readers can relate to. Everyone can conjure up a memory from a time when they’ve seen a Christian woman praying, whether it is in person or through media. It is also the first image that the reader acquires of the speaker. The second and third stanzas don’t seem to contain anything unbecoming of a true Christian, given the situation of London in 1940 with the bombardment of their city from Germany. It is reasonable to assume that a woman who is living in London at the time and who might know or know of people that have died would be slightly emotional during her prayer and say â€Å"oh bomb the Germans. /Spare their women for Thy Sake,/And if that is not too easy/We will pardon Thy Mistake†(7 – 10). The egocentricity and naivety of the speaker really reveals itself starting in the fourth stanza. She tells the lord to â€Å"[t]hink of what our nation stands for† (19), and yet proceeds to name off completely irrational things. Most residents in London would probably disagree with their Nation standing for books bought from a local pharmacy, class distinction and proper drains. Although these things could be considered nice, they aren’t representative of the population. In a matter of one stanza, the image of the speaker the reader receives completely changes from the innocent wholesome churchgoer, to a self-interested pseudo-Christian who in times of trouble goes to the Lord in prayer expecting and demanding her safety, harm for the Germans, and a slew of other tasks. A person’s initial appearance is not always representative of their true nature. This is precisely the message intended to be received by the reader. John Betjeman is clearly separated from the speaker in the story. A main determining factor is that he is a male, and the speaker of the poem is female. The author seems to be expressing his personal beliefs and Christian ideals by creating the character in the poem who embodies almost the complete opposite ideology of the author. Even still, the poem appears a dramatic monologue. Writing in this style of lyric poetry allows John Betjeman to be completely removed from the poem and thus he gets his point across much more effectively. Had he done something like make the speaker a male, readers could falsely associate some of the elements of the poem with the author as opposed to considering them as an independent entity. The tone that is established by the time the conclusion of the poem reaches the forefront makes the reader want to analyze and judge the speaker, rather than identify with and feel sympathetic towards her. Words that help establish this tone come at the end of many of the lines. Words like â€Å"[m]istake†(10) and â€Å"fights†(17) create a negative connotation which the reader associates with the speaker. These words also help with the transformation from the â€Å"good image† of the speaker to the â€Å"egotistical image† that comes later. In the first stanza there is â€Å"lie†(5) and â€Å"cry†(6) at the end of lines. By the fifth stanza, when the perception of the speaker has changed there are the words â€Å"sinner†(25) and â€Å"crime†(26). These words in correlation with the setting of the poem and the time period that it takes place encompass the negative, condescending tone quite adequately. It is a time in London where people would want to be true to their faith and really take consolation in the Lord for protection, especially considering the role religion played in lives around 1940. Yet it appears that the only reason the speaker had to go to church in the first place was minute one. She could have simply been passing by the church on her way to a lunch date, and found it convenient to make her plea to the Lord. The organization of the stanzas by Betjeman into their specific order contributes to the reader’s perception of the speaker. As stated above, the view of the speaker from the reader’s perspective delineates from an average churchgoer in a time of crisis, to something much less respected at the time: an untrue Christian. If the stanzas of the poem were arranged in another order the perception of the female speaker would likely change with it. For example starting the poem with the second stanza could show the speaker in a cynical light, or if Betjeman decided to start with one of the latter stanzas such as stanza five, then the reader is informed of the shallow nature of the speaker much earlier causing for a lesser effect on the reader at poems end. It is because of the order in which the stanzas exist that allows the reader to really take away the message: people are not always as they first seem. This particular poem possesses a meter of trochaic tetrameter and a rhyme scheme of ABCBDD. Both of these particular elements contribute to the overall feel and tone of the poem. Unlike iambic meter, which generally provides an uplifting flowing feel, the use of trochaic meter does quite the opposite. As the poem is read the use of the troche makes the poem seem to drag along and makes the tone more dismal, which is appropriate when considering Betjeman’s view of the speaker. The rhyme scheme of ABCBDD contributes in a similar sense. The B rhyming words and the pair of D’s at the end of their respective lines tend to be the more important words from the stanza. In stanza 2 those rhyming words are sake, mistake, be, and me. When each of these words is taken individually in relation to the poem itself, it becomes clear as to why they were chosen. â€Å"Be† and â€Å"me† could help display the speakers demanding nature, and egocentricity. â€Å"Sake† and â€Å"mistake† could be words that hint at how the author is viewing the speaker’s prayer. They invoke feelings of apathy when read in the context of the poem. Individuals are not always as they first appear, much as the speaker of â€Å"In Westminster Abbey† appears to be an average Christian praying at the Gothic church while her Nation is in a time of peril. But in fact she is quite concerned with the opposite. It is not for the wellbeing of her associates and neighbors that she is worried, but herself instead. Egocentric ideals and naivety cloud the speaker’s judgment, and it is through this that John Betjeman is able to so clearly express his ideas. It is safe to say that he does this quite clearly throughout the entirety of the poem, but there are still some things readers can ponder. What event did John Betjeman experience or witness that made him feel so strongly as to compose this poem? Or is it simply a tribute to those true Christians and a criticism of those not on the righteous path? Nonetheless, Betjeman effectively expresses a message that is easily portrayed to readers of â€Å"In Westminster Abbey† regardless of which side of the fence of Christianity they reside on.

Thursday, August 15, 2019

Marketing Essay

Having read the chapters from Lovelock, Wirtz, Key & Lu (2005) and Masterson & Pickton (2010), what did you find most interesting about services marketing and why? Answer:In this chapter, the most interesting about services marketing is the growth of the service economy. In numerous countries, increased productivity and automation in agriculture and industry, combined with growing demand for both new and traditional services, have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years, the development of technology, especially IT and telecommunication, has became more crucial in services. The opening up of the service economy means that there will be greater competition. In turn, more competition will stimula innovation, not least through the application of new and improved technologies. Having read the chapters from Lovelock, Wirtz, Key & Lu (2005) and Masterson & Pickton (2010), what concepts or ideas relating to services marketing did you find most difficult to understand and why? Answer: In my opinion, the most difficult to understand concept is â€Å"People are often part of the product†. The difference between ones service and another often lies in the quality of employees who serve the customers. Service firms need to devote special care to selecting , training,and motivating those employees who will be serving customers directing. At the same time, firms have to manage and shape customer behavior, as the type of customers who patronize a particular service business can shape the nature of the service experience. I think it only proof that the people is very important in doing service. Why people are part of product? It make me confused. Having read the chapters from Lovelock, Wirtz, Key & Lu (2005) and Masterson & Pickton (2010) outline four generic differences between good and services. How do these differences impact on the marketing of service products? Answer: there are 4 generic differences between good ans services. First, goos are tangible while services are intangible. As a result, services can not be inventoried, easily patented and readily displayed or communicated. In addition, pricing is more difficult. Second, goods are standardized while services are heterogeneous. So service delivery and customer satisfaction depend on employees and customer actions. Service quality depend on many uncontrollable factors. Third, for goods, production separate from consumption, but for services, simultaneous production and consumption. As a result, people participated in will affect each other. Fourth, goods are nonperishable while services are perishable. So it is difficult to synchronize supply and demand with services. And services can not be returned or resold. Having read chapter fourteen of the prescribed text – Armstrong et al (2012) – what did you find most interesting about socially and ethically responsible marketing and why? Answer:The most interesting about socially and ethically responsible marketing is the marketing’s impact on society as a whole. There are several impacts, such as false wants and too much materialism, too few social goods, cultural pollution. For false wants and too much materialism, critics have charged that the marketing system urges too much interest in material possessions, and that the Western world’s love affair with worldly possessions is not sustainable. People often are judged by what they own,rather than by who they are. The critics do not view this interest in material things as a natural state of mind, but rather as a matter of false wants created by marketing. Marketers stimulate people’s desire for goods and create materialistic models of the good life. Having read chapter fourteen of the prescribed text – Armstrong et al (2012) – what concepts or ideas relating to did you find most and why? Answer: the most difficult to understand relating to socially and ethically responsible marketing is that critics charge the marketing system with creating cultural pollution. Commercials interrupt serious programs; pages of ads obscure magazines; billboards mar beautiful scenery; spam fills our inboxes. However, why say these interruptions continually pollute people’s minds with messages of materialism, sex,power or status. Most ads have its culture of products or companies, and some of them can bring a good culture value about consumption to people. In addition, advertisers are making their ads more entraining and informative. Outline and discuss four social criticisms of marketing. How would adopting a societal marketing orientation help to overcome these criticisms? Answer: the societal marketing orientation is the idea that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently than competitors, and in a way that maintains or improves society’s wellbeing. Sustainable marketing calls for products that are not only pleasing but also beneficial. Products can be classified according to their degree of immediate consumer satisfaction and long ran consumer benefits. Marketers should take the whole society into account when they doing marketing. Deficient products have neither immediate appeal nor long-run benefits. Pleasing products give high immediate satisfaction but may hurt consumers in the long run. What the society wants is desirable products, which give both high immediate satisfaction and high long-run benefits. Concentrating more on social interests can help to overcome these criticisms. Based on your own experiences, what are the advantages for marketers in using social media as part of their marketing communications strategies? Answer: there are several advantages for using social media marketing. First, it is much cheaper. Traditional advertising methods can be costly for businesses while It’s free for businesses to sign up for popular social media networks, so it’s an affordable way to promote products and services, while building relationships with customers. Second, instant. With social media, you can announce a sale or special event as soon you finalize plans. Social media gives business owners the ability to share information, such as blog posts, tips and ideas and coupons instantly. third, interact. People can interact with consumers directly through social media, and social media marketing enables people to provide them with assistance on-the-spot. Social media networks also gives people a chance to interact with other entrepreneurs and leaders in their industries. Fourth, using social media marketing can get a huge database of ideas. On the social sites, there are many looking for answers to their problems. People are looking for solutions and one of the places they are looking is in social media where they might be following one of their teachers such as a blogger or mentor. Based on your own experience, what are the disadvantages or risks for marketers in using social media as part of their marketing commuications strategy? Answer: there are several disadvantages of using social media marketing. First, the wrong online brand strategy could put people at a viral social disadvantage and may even damage people reputation, i. e, when person makes a mistake offline, a few will know but when he make a mistake in front of hundreds or thousands of his online audience, most of them will know. Second, in order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Third, social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation. Fourth, when social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. In addition, social media may open possibility for hackers to commit illegal crime such as fraud, spam and virus attacks. People falling prey to online scam may also increase, resulting in data or identity theft.